Showroomprivé Impacted by Consumption Contraction in First Half of 2025
Showroomprivé reported a revenue of 275.6 million euros in the first half of 2025, down by 13.4% compared to the same period in 2024. This decline reflects the impact of household consumption contraction and weak activity in its core businesses, partially offset by growth in its new growth drivers.
Financial Performance Overview
Showroomprivé's gross business volume amounted to 439.7 million euros in the first half of 2025, down by 11.9% compared to 498.8 million euros a year earlier. The net revenue stands at 275.6 million euros versus 318.1 million euros in the first half of 2024. The group's core businesses experienced significant contraction, particularly the Fashion sector with a 21.0% decrease in business volume, severely impacted by the women's ready-to-wear segment which fell by 36% and jewelry down by 32%. The Home sector also recorded a decline of 15.2%, while the Beauty sector decreased by 5.7%. In contrast, the growth drivers showed solid performance with the Marketplace up by 33.7%, The Bradery up by 15.4%, and contributing 35.6 million euros to the consolidated revenue.
Financial Health and Investments
The gross margin for the semester stood at 94.8 million euros, down by 27 million euros compared to the first half of 2024, representing 34.4% of the revenue compared to 38.3% a year earlier. EBITDA turned negative at 18.2 million euros compared to 1.6 million euros in the first half of 2024, impacted by the decline in activity and investments in logistic transformation. The operating income reached minus 26.1 million euros compared to minus 6.9 million euros previously. The net result of the group was minus 30.3 million euros compared to minus 20.7 million euros in the first half of 2024. Regarding cash flow, the group had 45.7 million euros as of June 30, 2025, compared to 50.9 million euros as of June 30, 2024. Cash flows from operating activities were negative at 13.9 million euros, while the group drew 20 million euros from its revolving credit line.
Customer and Order Metrics
The number of buyers in the group reached 2.1 million compared to 2.3 million in the first half of 2024, while the rate of loyal buyers decreased from 79% to 75%. The number of orders declined by 20.5% to 4.8 million, but this was partially offset by a 10.9% increase in the average basket size to 92.2 euros. The group registered 446,000 new first-time buyers during the period despite a decrease in marketing investments. The Bradery, on the other hand, saw an 18% growth in the number of orders to 419,000 with an average basket size of 122 euros.
