Accor Accelerates Its Expansion with 350 New Establishments by 2026

Strategic Growth and Market Penetration

Accor continues its strategic growth plan by targeting new destinations and established markets. The expansion revolves around several axes: accelerating network expansion, capturing demand in a greater number of destinations, and responding more quickly to changes in traveler behavior and expectations. The group structures this growth across five market segments. In luxury, Accor plans openings including Orient Express Corinthian at sea, a first Emblems Collection hotel in North America in the Canadian Rockies, as well as new Raffles, Fairmont, Sofitel, and MGallery Collection establishments. The lifestyle-Ennismore segment includes the return of Delano to Miami Beach, the introduction of Mama Shelter at Lake Como, and the launch of Morgans Originals in Greece, complemented by new Mondrian, Rixos, Hyde, and SO/ destinations. In premium, there are the Pullman Hamilton in New Zealand, the Grand Mercure Amritsar Airport Road in India, and Mantis Hiddn in South Africa. The midscale segment includes the Hotel Shanghai Hongqiao - Handwritten Collection in China, the Mercure Tokyu Stay in Hiroshima, Japan, and the Novotel Makkah South Central in Mecca, described as a major conversion. In economy, the ibis and greet brands are expanding with openings in South America, Europe, and Spain.

Leveraging a Diverse Portfolio

Accor relies on a portfolio of over 45 brands to drive this expansion. The new targeted destinations cover major urban centers such as Shanghai and Miami, as well as cultural hubs like Melbourne and Venice. The group does not specify a detailed opening schedule or quantified targets beyond the overall volume of 350 establishments over 12 months.