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Last updated : 15/09/2026 - 16h53
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Accor Share Falls 2% and Drops Below Its Three Key Moving Averages

The hotel group is losing ground at the start of the stock market season, within a CAC 40 also trending downward. Deutsche Bank enters the scene this Tuesday with a favorable opinion and a target significantly above current prices, providing fundamental insight into the valuation of the security.


Accor Share Falls 2% and Drops Below Its Three Key Moving Averages

A Decline That Brings the Share Below Its Three Key Moving Averages

Accor loses 2% during the session at 45.59 €, in a globally cautious market: the CAC 40 is down 0.5% and the SBF 120 declines in similar proportions. The decline brings the share below its MA20 (46.44 €), its MA50 (47.46 €) and its MA200 (46.04 €), three benchmarks that the security had crossed upward in May. The price is thus approximately 1.8% below its 20-day average and nearly 4% below its MA50, which reflects selling pressure beyond a simple technical adjustment.

The support at 44.90 € now constitutes the first zone of interest on the downside, while the RSI at 49 remains in neutral territory, with no oversold signal. Over seven days, the share is down 1.28%, a modest correction that does not call into question the 1.54% gain recorded over the past month.

Deutsche Bank Initiates a Buy Opinion With a 55 € Target, Representing Potential Upside of Nearly 21%

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This Tuesday, Deutsche Bank launches its coverage on analyst opinions with a buy opinion and a price target set at 55 €. Relative to the current share price level, this represents potential upside of nearly 21%. This initiation of coverage comes at a time when the share is displaying a gain of nearly 8% over one year, despite a decline of 3% over three months.

The first quarter 2026 results, published on April 23rd, had highlighted solid commercial momentum at the start of the fiscal year, offsetting negative currency effects of 66 million euros and the impact of the Middle East conflict on this geographical region. The pipeline of 260,000 rooms communicated during this publication illustrates the group's medium-term development ambitions. In an environment of implicit volatility slightly rising (VIX at 15.96, up 10.6% during the session), the 55 € target set by Deutsche Bank represents the next fundamental benchmark followed by the market.



Sector Tourisme, hôtellerie et restauration Groupes hôteliers


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Context

Period
  • Period: S1 2026
Key reported figures
  • Revenue: 2 760 millions d'euros
  • Quarterly revenue: 2 760 millions d'euros
  • EBITDA: 450 millions d'euros
  • EBITDA margin: 20,4 %
  • Net income: 114 millions d'euros
  • 3 523 millions d'euros
Outlook / guidance
  • Expected EBITDA: 1 273 millions d'euros
  • Management commentary: Un EBE courant entre 1 260 millions d'euros et 1 285 millions d'euros sur la base d'un impact de change négatif de 10 millions d'euros attendu pour l'exercice 2026

The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.

Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.

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