Accor Shares: Morgan Stanley Raises Target to 55 Euros and Recommends Overweight

Morgan Stanley Upgrades Accor Target

This Wednesday, American bank Morgan Stanley raised its price target on Accor from 53 to 55 euros, while maintaining an overweight recommendation. At the current price of 48.65 euros, this new target implies an upside potential of about 13%. This increase is a notable signal for the market, especially since the stock's performance over the past year has been modest, at +4.49%. However, over the last three months, the stock has gained 5.44%, indicating a recovery dynamic that began at the end of last year. Morgan Stanley's opinion could help drive the stock towards higher levels, as the hotel group continues to benefit from solid fundamentals in a buoyant tourism sector.

Technical Analysis of Accor

Technically, Accor is trading above its main moving averages, with the price of 48.65 euros significantly beyond the 200-day moving average (45.23 euros) and above the 50-day average (47.51 euros). This configuration confirms a medium-term upward trend. However, the stock is approaching a resistance threshold at 49.78 euros, a level it needs to break through to consider further progression. A move above this zone could pave the way to the levels targeted by analysts. The RSI, an indicator measuring price momentum, stands at 59, indicating moderate buying pressure, without excess that could signal an imminent reversal. The stock thus still has room before reaching an overbought zone, generally identified beyond 70. Monthly volatility remains contained at 6.83, reflecting relatively limited price variations in recent weeks.