ACCOR Shares: Strong Recovery Following Results and Raised Targets, +9.29% Over the Week
The past week has marked a significant rebound for ACCOR shares, which posted the strongest weekly gain on the CAC 40 in months, fully benefiting from a turbulent stock market environment yet buoyed by favorable news. After closing on Friday, October 24 at 45.18 euros, the hotel giant's stock has risen nearly 10% over five days, significantly outperforming its benchmark index and reinforcing its recovery momentum that began in early October. Between anticipation of possible asset valuation and improved financial outlooks, the group stands out as a safe haven in a sector still vulnerable to macroeconomic uncertainties.
Weekly Performance Breakdown
Over the week, ACCOR's stock literally soared, recording a 9.29% increase, nearly twenty times the performance of the CAC 40 (+0.45%) and more than 17 times that of the SBF 120 (+0.53%) over the same period. This spectacular recovery brings the stock closer to its highest annual threshold, flirting with the technical resistance at 45.18 euros. The momentum is particularly notable as the increase significantly exceeds the annual average, which stands at 6.58% over twelve months, indicating a renewed investor appetite for the stock. By comparison, capital turnover has significantly increased this week, confirming a sudden interest in the stock, even as the overall market remained sluggish. This sharp upward volatility contrasts with the one-month volatility index at 8.08 and a recent negative beta (-0.10), suggesting that the movement is driven by company-specific factors rather than a general sector trend.
Key to the Weekly Surge
The key to this weekly improvement lies in the announcement on Thursday, October 23, of the quarterly business update and the raising of the group's financial targets. Accor announced a quarterly revenue of 1.369 billion euros, down 4.6% in reported terms but stable on a like-for-like and constant currency basis, highlighting its ability to withstand an uncertain macroeconomic environment and a high comparison base related to the impact of the Olympic and Paralympic Games organized in Paris in 2024. The group notably reported an upward revision of its gross operating surplus for 2025, now expected between 11% and 12%, up from 9% to 10% previously, at constant exchange rates, thanks to more resilient activity than anticipated and improved margins, particularly in the Luxury & Lifestyle segment, where revenue per available room (RevPAR) increased by 5%. However, the major catalyst for the week was the announcement of a review of the possible stock market listing of Ennismore, the joint venture encompassing Accor's lifestyle brands, although the valuation and the potential IPO date have not yet been determined. This prospect, which paves the way for potential value creation for shareholders, immediately met the expectations of a market in search of glimmers of optimism, especially since the stock had just crossed a major technical threshold on October 22, moving above its 200-day moving average.
Technical Outlook
Technically, ACCOR's stock presents a very strong rebound profile: the stock is now trading above its 50-day (41.71 euros) and 200-day (44.52 euros) moving averages, indicating an upward trend after a period of lateral movement. The momentum, measured by the RSI at 79, indicates intense buying, close to overbought levels. The MACD, in positive territory, confirms this trend, while the Bollinger Bands, widened to 43.65 euros on the upper side and 39.07 euros on the lower side, signal a volatile market but driven by strong demand. The crossing of the resistance threshold at 45.18 euros, coinciding with the current level of the stock, will focus attention at the opening of the next session. Finally, the positive Chaikin money flow and the evolution of volumes confirm the robustness of the current trend, without erasing the inherent volatility of a sector sensitive to macroeconomic developments.
