AdVini Stabilizes Revenue at 270.1 Million Euros Despite a Declining French Wine Market
In 2025, the wine group AdVini recorded a revenue of 270.1 million euros, a slight decrease of 1.3% compared to the previous year. Despite challenging conditions for French wines, the group maintained its business through increased export sales and growth in the On Trade segment in France.
Annual Performance in a Challenging Market
AdVini closed the year 2025 with a revenue of 270.1 million euros, marking a decline of 1.3% from the previous year. This performance occurred in a very challenging sectoral context: French exports of still wines fell by 4.5% in value and 4.2% in volume over the year. The American market contracted by 19%, while the Chinese market saw a further decline of 19.5%. An unfavorable euro parity also weighed on the sector's results. Despite these challenges, AdVini leveraged its brands and vineyards to make progress in its strategic areas. The group recorded growth of 26% in North America, 13% in Travel Retail, 21% in South Africa, and 1% in Europe On Trade. France also contributed to overall stabilization, with a 3% increase in French On Trade. However, French mass retail contracted significantly, showing a decline of 13% in value, while own-brand dominant stores fell by 4%.
Exports Now Account for 60% of AdVini's Revenue
Exports now represent 60% of AdVini's revenue and continue to move upmarket. This progress was driven by the group's brands such as Laroche, L'Oratoire des Papes, Gassier, Kleine Zalze, Ken Forrester, and LYV, particularly in the Off Trade networks. The On Trade France segment grew by 3%, reflecting AdVini's efforts in this influential distribution channel and the growing recognition of its brands. This dynamic contrasts with the weakness observed in French mass retail, where activity suffered from a significant contraction. AdVini's strategy of focusing on less but higher quality consumption segments has allowed the group to maintain its export trajectory despite deteriorated macroeconomic conditions.
AdVini Continues Exclusive Negotiations into 2026
AdVini announced that it will continue its exclusive negotiations with InVivo Wines in 2026, following the announcement on December 15, 2025, aiming to significantly consolidate its position in the French wine industry. The group anticipates growth opportunities in new markets such as Latin America, Africa, and India, as well as in emerging consumption trends around white, rosé, and sparkling wines. AdVini plans to strengthen its focus on geographical prioritization and improving its wine offerings in 2026, driven by an ESG approach and product innovations. The complete results for the fiscal year 2025 will be published on April 27, 2026, after the stock market closes.
