Atos Partners with N3XT Sports for Digital Transformation of Sports in Saudi Arabia
Atos and N3XT Sports have announced a strategic partnership to develop digital transformation projects in the Saudi sports sector.
Strategic Collaboration Announced
Atos, a company specializing in digital transformation, and N3XT Sports, a sports-focused agency, have signed a partnership to collaborate on digital and technological transformation projects in Saudi Arabia. This partnership was announced during the World Football Summit Riyadh 2025 and aims to provide tailored solutions to sports properties and major event organizers in the kingdom.
Scope of the Partnership
According to the statement, this collaboration will include end-to-end digital transformation and data management, technological integration of sports infrastructures, as well as strategic commercial delivery and innovation. It aims to support the engagement of fans, athletes, and stakeholders. Atos, in its sports operations, has recently been named the official innovation partner of CONMEBOL for domestic club competitions in South America.
Existing Engagements and Expertise
According to the group, N3XT Sports, which has offices in Valencia, Spain, and Riyadh, Saudi Arabia, is already collaborating with a number of sports properties in Europe and the Middle East, including projects with the Saudi Ministry of Sports. Atos, with over thirty years of experience in the digital transformation of the sports sector, will bring its expertise to this partnership, helping to enrich the fan experience and develop the sports market in Saudi Arabia.
