Barbara Bui: Revenue Up 2% in Q1 2026, E-commerce Surges by 19%
Barbara Bui recorded a 2% increase in revenue in the first quarter of 2026, reaching 3.84 million euros, confirming the continuity of its business. This growth remains uneven across channels: Retail activity jumped by 6% while wholesale fell by 5%, highlighting an acceleration in the direct distribution strategy.
E-commerce Up 19%, Retail Stable Despite Geopolitical Tensions
Retail activity amounted to 2.30 million euros, up by 6% over twelve months. The Parisian stores maintain notable resilience in a context of more constrained consumption, particularly marked by geopolitical tensions in the Middle East. This stability in own-store activity contrasts with the difficulties faced by the French luxury sector. The growth driver lies in the digital channel. E-commerce activity registered a 19% increase over the first three months of 2026, confirming the acceleration of the group's digital strategy. This trajectory reflects a gradual reorientation towards channels controlled by the brand.
Wholesale in Limited Decline, Billing Delays Explain the Downturn
Wholesale activity shows a decline of 5%, amounting to 1.54 million euros compared to 1.62 million a year earlier. The group attributes this decline primarily to billing delays for the Summer 2026 collection, rather than a structural change in the multi-brand distribution sector. Despite this contraction in this segment, Barbara Bui emphasizes that own-store activity demonstrates good resilience, reflecting the luxury house's robustness at the start of the year.
