Bio-UV Group internalizes its sales force on the French swimming pool market
The water treatment specialist announced during the publication of its half-yearly results on September 18, 2026 the internalization of its sales force on the French swimming pool market, a segment where it positions itself as number 1 in Europe and number 3 worldwide. This reorganization occurs as the French market returns in 2026 to a more normative level of activity after two years of decline.
Two pillars for Pool commercial strategy in France
BIO-UV Group indicated that it has oriented its commercial strategy on the swimming pool market around two main pillars since the first half of 2026. The first consists of a reorganization of Pool commercial teams in certain geographical areas. The second focuses on the internalization of all sales forces within the group, with the recruitment of four new commercial managers for the new school year. This approach aims to cover the entire territory and to boost sales of the group's Pool brands: BIO-UV Group, Akeron, Triogen and 1001Electrodes.
A team expanded to nine people across the territory
With these recruitments, BIO-UV Group has a commercial team of nine people dedicated to the private and collective swimming pool market, physically present across the entire territory. Five other people attached to the Lunel and Seysses sites are in charge of customer relations and sales administration for the pool segment. The group also announced the promotion of Laurent Sampieri and Damien Bartzack, respectively Western regional commercial manager and Eastern regional commercial manager. According to Patrice Garrigues, commercial director of the Pool business, the group now works exclusively with sales staff integrated into the company and no longer with commercial agents. The Pool commercial team will be present at Piscine Global Europe, from November 17 to 20, 2026 at Eurexpo Lyon.
