Carmila and JCDecaux Launch Strategic Partnership for Mall Advertising
Carmila, Carrefour, JCDecaux, and Unlimitail have announced a partnership to develop digital advertising offerings in shopping centers in France and Spain, according to a press release.
Strategic Deployment of Digital Advertising
The partnership between Carmila, Carrefour, JCDecaux, and Unlimitail aims to deploy a digital advertising offer, both DOOH (Digital Out of Home) indoor and outdoor, in shopping centers in France and Spain. According to the announcement, the goal is to make retail media a growth driver for partner stores and brands. JCDecaux has been selected to manage, modernize, and market both indoor and outdoor advertising spaces at Carrefour and Carmila sites.
Extensive Installation of New Digital Screens
In France, new 75-inch digital screens and 81-inch LED screens will be installed to cover 161 galleries and 297 access zones to shopping centers. In Spain, JCDecaux plans to implement similar devices in 91 galleries and 88 access zones by 2027. This initiative represents the largest multisite deployment ever undertaken by JCDecaux in France and aims to enhance the impact of advertising campaigns through modern, energy-efficient technologies.
Transforming Shopping Centers and Enhancing Retail Media
The project is part of the strategy to transform Carrefour and Carmila shopping centers, seeking to modernize and enhance these locations. It also allows for the enrichment of retail media through an omnichannel and measurable offering using Carrefour data, according to the provided information. The partnership thus hopes to offer brands improved visibility and better measurement of the impact of their campaigns, while supporting sustainable development goals through optimized energy management.
