Crédit Agricole Becomes Title Partner of Kings League France
Crédit Agricole strengthens its commitment to Kings League France by becoming the title partner of the competition. The league is now named 'Kings League Crédit Agricole France' and will start its new season on March 22, 2026.
A Strategic Partnership
Crédit Agricole becomes the first title partner of Kings League France, having been the first signatory of the competition in 2025. The partnership grants the competition the name 'Kings League Crédit Agricole France'. This agreement positions the banking group at the heart of a new form of seven-player football, founded by Gerard Piqué, which blends multi-sport inspirations and short matches of 2x20 minutes with innovative rules.
Impressive Audience Engagement
The first season of Kings League France recorded 27 million unique viewers and 40 million cumulative views for live streams on streaming platforms. The partnership is perceived positively by 87% of those exposed to Kings League France content, who believe it enhances the modernity of the Crédit Agricole brand. Since the inaugural season, Crédit Agricole has supported the development of the competition by engaging with key events, including The Universe League in Marseille and supporting the French team during the Kings League World Cup Nations.
Reaffirming a Leading Position
This agreement reaffirms Crédit Agricole's position as an essential partner in all forms of football. The group supports diverse, accessible, innovative football that reflects new ways of playing, following, and sharing the sport. The Kings League represents a hybrid format that combines the field with the worlds of streaming, gaming, and digital entertainment, targeting a young, ultra-connected, and passionate generation.
