Dekuple Acquires Control of Subko & Co and Enters the Polish Market
On Wednesday, Dekuple Group announced a majority stake acquisition in Subko&co, a Polish agency specializing in performance marketing, programmatic advertising, and MarTech solutions. This move strengthens the group's European expansion strategy and provides access to the Polish market.
An Acquisition to Strengthen Central Europe
Dekuple has taken a majority stake in Subko&co, a Polish agency founded in 2013 and based in Warsaw. Led by Marta Subko, a Sciences Po Paris graduate, the agency blends performance marketing, programmatic campaigns, data analysis, and content creation for digital devices and MarTech solutions.
The agency notably serves leading groups in retail, consumer goods, and real estate. It has built a recognized expertise by creating bridges between the Polish and Francophone markets, supporting both local and international players.
The consolidation of Subko&co into Dekuple Group's accounts will take effect on July 1, 2026. Marta Subko and her teams will maintain their entrepreneurial autonomy while integrating into the group's multi-entrepreneur model.
A Lever for International Growth
This acquisition is part of Dekuple's strategy to expand its presence in Central Europe.
The move provides access to a particularly dynamic Polish market and broadens the group's portfolio of expertise for its international clientele. Subko&co, a profitable company in its development phase, will enable Dekuple to create commercial, technological, and operational synergies.
