Hermès Shares Close Down 1.18% at 2,088 Euros
The stock of the French saddler ended the session on Tuesday, January 20, in decline amid uncertainties affecting the luxury sector, despite the group's relative resilience compared to its competitors.
Market Performance and Sector Challenges
HERMES INTL closed down 1.18% at 2,088 euros this Tuesday, January 20, after ending the previous day at 2,113 euros. The share of capital traded remains low at 0.07%, indicating limited liquidity characteristic of this highly valued stock. Over the week, the stock has declined by 5.86%, following a recent downward trend with a loss of 4.7% over three months and 15.8% over a year. This development occurs in a challenging context for the luxury sector at the start of 2026. The entire sector continues to be affected by uncertainties surrounding Chinese and American demand, two crucial markets for prestigious houses. Today, the sector was once again cooled by potential new tariffs that might soon be imposed by Donald Trump, amid disagreements concerning Greenland. Hermès' share price is now trading below its 50 and 200-day moving averages, set at 2,131.76 euros and 2,222.34 euros respectively, illustrating the persistent downward pressure affecting the stock for several weeks.
Technical Analysis and Analyst Perspectives
Technically, the stock is trading slightly above its support threshold at 2,082 euros, a critical area that could determine the short-term direction. Resistance remains positioned at 2,240 euros. The MACD indicator displays a positive signal with a line at 19.68 above the signal line at 17.62, suggesting a potential rebound despite the gloomy context. The neutral RSI at 52 indicates that the stock is neither in an overbought nor oversold zone, leaving room for movement in either direction. From the analysts' side, Oddo BHF recently revised its price target downward to 2,200 euros from 2,264 euros previously, while adopting a neutral recommendation on January 10. HSBC maintains its hold position with a lowered target of 2,250 euros, while Deutsche Bank keeps its buy advice with a target at 2,400 euros. These targets reflect an upside potential of between 5% and 15% from the current price, reflecting relative market confidence in the group's ability to outperform its peers over time.
