Hermès Shares Jump 3.74% at Close in a Favorable Luxury Market

Hermès shares closed this Friday, January 9th at 2,217 euros, marking a significant rise of 3.74% compared to the previous day when it stood at 2,137 euros. This increase follows several sessions of consolidation below the resistance threshold of 2,165 euros, which has now been surpassed. The traded volumes remained limited to 0.09% of the capital, but the upward movement reflects a renewed interest from investors in the luxury leather goods maker. Over a week, the group now shows a positive performance of 4.48%, indicating a shift from the hesitant dynamics observed at the beginning of the year. The 50-day moving average, positioned at 2,122.88 euros, has been exceeded, providing an encouraging technical signal. The RSI, established at 47, remains in a neutral zone, far from overbought or oversold levels, suggesting room for the continuation of the movement. Over three months, the performance is at +2.88%, while the year-on-year remains negative at -6.07%, with the price still below the 200-day moving average, located at 2,225.37 euros.

The rebound of Hermès shares is part of a mixed sectoral context for luxury, characterized by signs of gradual recovery in certain markets, notably in Asia-Pacific. The crossing of the resistance at 2,165 euros is a key technical element, while the support at 2,082 euros remains a level of vigilance in case of a reversal. Analysts remain divided on the valuation of the group. Deutsche Bank maintains a buy recommendation with a price target of 2,400 euros, representing a potential increase of 8.3% compared to the current price. HSBC, on the other hand, has set a target of 2,250 euros with a hold recommendation. These differences reflect ongoing questions about Hermès's ability to maintain double-digit growth in an uncertain economic environment, particularly in China. The group will publish its annual results for 2025 on February 12th, an eagerly awaited event to shed light on the outlook for the start of the year.