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Last updated : 27/04/2026 - 13h37
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Hermès Unveils Its Renovated Store in Bangkok

Hermès recently showcased the renovation of its store at the IconSiam Mall in Bangkok, emphasizing the significance of the Thai market for the group.


Hermès Unveils Its Renovated Store in Bangkok

A Strategic Renovation in the Heart of Asia

Hermès, a leading player in the luxury industry, has announced the reopening of its fully renovated store at the IconSiam Mall in Bangkok, Thailand. This renovation is part of its strategy to strengthen its presence in Asia, a key market for the brand. According to the group, the new layout highlights the craftsmanship and expertise of Hermès.

Bangkok: A Strategic Location for Hermès

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Bangkok, as a dynamic city and economic hub of the region, represents a strategic location for Hermès. The group emphasizes that this renovation reflects its commitment to providing an exceptional customer experience and meeting the growing demand of the Asian market. Hermès continues to view Asia as a significant growth engine, and the renovation of this store is an important step in its regional strategy.

The Evolving Luxury Market in Asia

The luxury market in Asia is experiencing constant evolution, with sustained demand despite global economic fluctuations. In this context, Hermès reaffirms its confidence in the growth potential of the region. The year 2025 is marked by strategic investments aimed at increasing the visibility and accessibility of the brand in Asia, thus meeting the expectations of an increasingly demanding clientele.



Sector Luxe Vêtements et accessoires


Assurance vie

Context

Period
  • Period: 2025
Key reported figures
  • Revenue: 16 002 millions d'euros
  • Revenue growth: 5,5 %
  • Net income: 4 524 millions d'euros
  • Free cash flow: 3 880 millions d'euros
Guidance from the release
  • Le modèle Hermès, fondé sur une distribution exclusive et qualitative, a une nouvelle fois porté ses fruits. Hermès aborde l’année 2026 avec confiance.
  • Résultats annuels 2025 solides: chiffre d’affaires de 16 002 millions d’euros, croissance à taux constants de 8,9 % et croissance à taux courants de 5,5 %. Résultat opérationnel courant de 6 569 millions d’euros (41,0 % du chiffre d’affaires) et résultat net de 4 524 millions d’euros. Cash flow disponible ajusté de 3 880 millions d’euros; trésorerie nette retraitée à 12 773 millions d’euros. Propositions de dividendes et actions nouvelles pour 2026, avec un accent sur le développement et l’emploi.
Outlook / guidance
  • Expected revenue: Le chiffre d’affaires 2026 est attendu en progression à taux constants sans chiffre précis communiqué.
  • Expected EBITDA: Non précisé dans le communiqué.
  • Expected net income: Non précisé dans le communiqué.
  • Management commentary: Perspectives positives pour 2026, grâce au modèle d’entreprise intégré et à la fidélité de la clientèle, malgré un contexte économique et géopolitique incertain.

The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.

Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.

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