Ipsos partners with Tvbeat to measure TV and online audiences in New Zealand
Ipsos announced on October 19, 2026 a partnership with Tvbeat, a television technology provider, to implement a new audience measurement system in New Zealand. The system is designed to combine linear television audiences and those from online streaming platforms within a single framework.
A common measurement system for two New Zealand broadcasters
The agreement covers the delivery of a new "Audience Measurement System" (AMS) for broadcasters TVNZ and Sky in New Zealand. Both partners present the initiative as a step towards unified audience measurement, covering linear television and online-streamed television.
The roles are divided between the two companies. Tvbeat provides its "Total TV" platform and its expertise. Ipsos supplies independent audience research and calibration, through its "Establishment Survey" and its MediaCell panel.
Broadcaster data combined with an independent panel
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The system will combine proprietary viewing data, collected at scale on the television and online distribution platforms of TVNZ and Sky, with independent audience research conducted at the individual level. The stated objective is to obtain a representative view of audiences, regardless of the platform and device used.
The intended users are broadcasters, advertisers and agencies, who must have access to a vision considered more complete and more consistent of audiences.
Forecasting, planning and evaluation of advertising campaigns
Beyond measurement, the partners indicate that the initiative should enable the use of this data for forecasting, planning and evaluation of campaigns, and ultimately for advertising activation across multiple platforms.
For Dan Wong-Chi-Man, head of Ipsos's global audience measurement service line, the combination of large-scale broadcaster data and panel measurement aims to "understand the real behavior of people behind the screen". Robert Farazin, founder and chief executive officer of Tvbeat, believes that measurement is "only the starting point".
Carin Hercock, director of Ipsos in New Zealand, emphasizes for her part that the evolution of viewing behaviors requires a measurement system offering "trust, transparency and a shared understanding of audiences" between broadcast and online distribution.
Au regard de la performance réalisée au cours des neuf premiers mois de l’année et du niveau du carnet de commandes à fin septembre, le Groupe révise son objectif de croissance organique pour l’exercice 2026, désormais compris entre 1,2 % et 1,5 % (au S1 : « autour de 2 % »)
Risks mentioned
Middle East conflict has adversely affected activity in the region, a historically strong growth zone
Americas segment remains below expectations with -1.2% organic growth in Q3 due to delays in Horizons strategic plan execution
Persistent uncertainty in macroeconomic and geopolitical environment limiting growth visibility
Opportunities identified
Strong recovery in Citizens business segment with 4.7% organic growth over 9 months and 8.6% in Q3, driven by multi-year contract wins
Acceleration in Asia-Pacific region reaching 2.8% organic growth over 9 months and 4.3% in Q3, supported by momentum in China and India
Rapid growth in Ipsos.Digital DIY platform with 14% organic growth, expanding AI capabilities and synthetic respondents
Outlook / guidance
Expected revenue: 2 559 millions d'euros
Management commentary: PERSPECTIVES : « Au regard de la performance réalisée au cours des neuf premiers mois de l’année et du niveau du carnet de commandes à fin septembre, le Groupe révise son objectif de croissance organique pour l’exercice 2026, désormais compris entre 1,2 % et 1,5 %, contre 0,6 % en 2025. Cette perspective tient également compte d’un environnement macroéconomique et géopolitique toujours incertain, notamment marqué par les répercussions du conflit au Moyen-Orient sur les activités du Groupe dans la région. Le Groupe confirme son objectif d’un taux de marge opérationnelle au niveau de 2025, reflétant sa capacité à maintenir une discipline financière rigoureuse tout en poursuivant les investissements nécessaires à l’exécution de son plan stratégique Horizons. »
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
