JCDecaux Crowned 'Agency of the Year 2026' by Stratégies

Major Initiatives Recognized

The award particularly praises the partnership initiated with Carrefour, Carmila, and Unlimitail in the area of physical retail media, which includes the deployment of 900 digital screens at key consumer locations with the implementation of data analytics, programmatic advertising, and artificial intelligence.

JCDecaux also supported the highly publicized comeback of Céline Dion with a teaser campaign rolled out in Paris and major international cities. The creation of a new department dedicated to marketing, digital, data, and transformation aims to accelerate the accessibility and measurability of their offerings.

Additionally, the international rollout of pDOOH, the world's first programmatic offering for Digital Out-of-Home, is now active in over 35 markets through a network of more than 30,000 digital screens. The expansion of 360 Footprint, a tool for calculating the overall impact of campaigns, allows for the measurement of the environmental, economic, and social footprint of communication strategies.

Toward a Data-Driven and Responsible Outdoor Communication

JCDecaux is entering a new era of outdoor communication characterized by a greater focus on data-driven strategies, measurability, creativity, and responsibility. The group emphasizes that its diverse inventory covers all territories and audiences, and is now accessible programmatically, positioning JCDecaux as a brandformance media capable of generating measurable results for brands and agencies.