JCDecaux Rolls Out 360 Footprint Tool Internationally
JCDecaux is expanding its enhanced version of the 360 Footprint, a calculator measuring the environmental, economic, and social footprint of advertising campaigns, on an international scale. After four successful years in France, this pioneering tool is now being deployed in Brazil, Italy, and Germany, with more regions to follow.
Comprehensive Impact Measurement
JCDecaux is rolling out the enhanced version of 360 Footprint internationally, the only tool on the market capable of measuring four dimensions: carbon footprint in CO? emissions, water footprint in cubic meters, social footprint in full-time equivalent jobs supported locally, and economic footprint in value created in the national economy. Since 2021, the tool has analyzed over 235 campaigns for nearly 50 major advertisers, including LVMH, L'Oréal, SNCF Connect, Michelin, Bel Group, and Kering, from various sectors such as luxury, energy, mobility, and food industry.
Supporting ESG and Climate 2030 Strategies
The rollout of 360 Footprint supports JCDecaux's ESG and Climate 2030 strategies, aligned with its Net Zero ambition. The enhanced version covers all of the group's advertising environments and offers concrete solutions such as low-impact inks, certified or recycled paper, and adjusted printing formats. JCDecaux has entrusted Publicis Consultants with the design of a communication campaign around the concept '360 Footprint measures the unseen', deployed on transparent urban furniture and amplified by educational videos on social media.
