JCDecaux Rolls Out 360 Footprint Tool Internationally
JCDecaux is expanding its enhanced version of the 360 Footprint, a calculator measuring the environmental, economic, and social footprint of advertising campaigns, on an international scale. After four successful years in France, this pioneering tool is now being deployed in Brazil, Italy, and Germany, with more regions to follow.
JCDecaux is rolling out the enhanced version of 360 Footprint internationally, the only tool on the market capable of measuring four dimensions: carbon footprint in CO? emissions, water footprint in cubic meters, social footprint in full-time equivalent jobs supported locally, and economic footprint in value created in the national economy. Since 2021, the tool has analyzed over 235 campaigns for nearly 50 major advertisers, including LVMH, L'Oréal, SNCF Connect, Michelin, Bel Group, and Kering, from various sectors such as luxury, energy, mobility, and food industry.
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The rollout of 360 Footprint supports JCDecaux's ESG and Climate 2030 strategies, aligned with its Net Zero ambition. The enhanced version covers all of the group's advertising environments and offers concrete solutions such as low-impact inks, certified or recycled paper, and adjusted printing formats. JCDecaux has entrusted Publicis Consultants with the design of a communication campaign around the concept '360 Footprint measures the unseen', deployed on transparent urban furniture and amplified by educational videos on social media.
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Context
Period
Period: S1 2026
Key reported figures
Revenue: 1 799 millions d'euros
Quarterly revenue: 1 799 millions d'euros
Revenue growth: 4,6 %
EBITDA margin: 18,4 %
Net income: 140,1 millions d'euros
Free cash flow: 26,2 millions d'euros
628,8 millions d'euros
Guidance from the release
Dynamique commerciale solide, croissance organique du chiffre d'affaires attendue autour de +5 %
Risks mentioned
Incertitudes macroéconomiques et géopolitiques citées comme frein à la croissance
Baisse à deux chiffres du chiffre d'affaires Transport au Moyen-Orient
France en recul de 1,9 %, pénalisée par une base élevée de revenus non publicitaires
Opportunities identified
Accélération du programmatique pDOOH : +30,9 % en organique, 102,8 millions d'euros
Digital à 42,8 % du chiffre d'affaires et 43,7 % au deuxième trimestre
Coupe du Monde de la FIFA 2026 soutenant l'Amérique du Nord
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