JCDecaux Rolls Out 360 Footprint Tool Internationally
JCDecaux is expanding its enhanced version of the 360 Footprint, a calculator measuring the environmental, economic, and social footprint of advertising campaigns, on an international scale. After four successful years in France, this pioneering tool is now being deployed in Brazil, Italy, and Germany, with more regions to follow.
JCDecaux is rolling out the enhanced version of 360 Footprint internationally, the only tool on the market capable of measuring four dimensions: carbon footprint in CO? emissions, water footprint in cubic meters, social footprint in full-time equivalent jobs supported locally, and economic footprint in value created in the national economy. Since 2021, the tool has analyzed over 235 campaigns for nearly 50 major advertisers, including LVMH, L'Oréal, SNCF Connect, Michelin, Bel Group, and Kering, from various sectors such as luxury, energy, mobility, and food industry.
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The rollout of 360 Footprint supports JCDecaux's ESG and Climate 2030 strategies, aligned with its Net Zero ambition. The enhanced version covers all of the group's advertising environments and offers concrete solutions such as low-impact inks, certified or recycled paper, and adjusted printing formats. JCDecaux has entrusted Publicis Consultants with the design of a communication campaign around the concept '360 Footprint measures the unseen', deployed on transparent urban furniture and amplified by educational videos on social media.
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Other stocks — Médias / publicité / divertissement
SectorMédias / publicité / divertissement · Media›Agences de Médias
Context
Period
Period: 1T2026
Key reported figures
Revenue: 880.6M€
Guidance from the release
Au premier trimestre 2026, JCDecaux a enregistré une solide croissance de son chiffre d’affaires malgré le début du conflit au Moyen‑Orient.
Risks mentioned
Début du conflit au Moyen-Orient impactant cette région représentant environ 5 % de notre chiffre d’affaires.
Incertitudes économiques et géopolitiques mondiales élevées.
Opportunities identified
Contribution positive de la Coupe du Monde de la FIFA 2026 répartie entre le deuxième et le troisième trimestre.
Nouveaux contrats ayant un impact favorable sur la croissance à partir du second semestre.
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