JCDecaux Expands Its Programmatic Advertising Offering to 9 Latin American Countries
JCDecaux has launched its programmatic digital advertising (pDOOH) offering in nine Latin American markets, connecting its entire digital inventory to automated purchasing platforms. This technological expansion comes in a context of accelerated growth of DOOH globally and in the region.
Complete Regional Deployment of Programmatic
JCDecaux has launched its pDOOH offering in nine Latin American countries (Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, Dominican Republic, Ecuador, and Paraguay), now covering 100% of its operational markets in Latin America. This activation involves an inventory of more than 4,600 digital screens generating an average of 8.2 billion impressions per month. The offering is supported by VIOOH, a leading global DOOH technology platform, integrated with over 50 purchasing platforms (DSP) including Displayce. Combined, these two solutions provide a complete and open Adtech suite to third parties, covering the entire advertising value chain.
Flexibility and Transparency for Advertisers
The programmatic offering allows advertisers and agencies to plan, purchase, and optimize campaigns in an automated manner, with greater flexibility and precision. The system offers the ability to tailor communication to the customer journey, audience behaviors, and specific objectives, covering varied urban environments (transport, subway, airports, shopping centers). For advertisers, this deployment simplifies the integration of DOOH into existing planning and purchasing processes, bringing transparency and metrics comparable to other digital media. JCDecaux positions this solution as a lever to quickly develop campaign reach and frequency, while integrating OOH into omnichannel strategies.
