JCDecaux Rolls Out Global Programmatic Solution for DOOH
JCDecaux announces the global rollout of its programmatic solution for Digital Out-of-Home (DOOH), enabling the activation of international campaigns. Following the success of its offering launched in 2024 at airports, the global leader in outdoor advertising is now extending this capability to urban, transport, and retail environments.
Expanding Programmatic Capabilities
The pDOOH solution offered by JCDecaux leverages the group's international network and programmatic expertise. It provides advertisers with a single point of contact to orchestrate targeted, dynamic, and high-impact campaigns across JCDecaux environments worldwide. This platform allows brands to connect with their audiences throughout the consumer journey, globally and across all group environments.
Integration into JCDecaux's AdTech Suite
The solution is integrated into JCDecaux's AdTech suite and is exclusively available through the Supply-Side Platform (SSP) VIOOH, a programmatic digital network for OOH media. It can be activated via Displayce as well as over 55 other Demand-Side Platforms (DSPs). This launch strengthens JCDecaux's position in AdTech for outdoor advertising.
