JCDecaux Rolls Out Global Programmatic Solution for DOOH
JCDecaux announces the global rollout of its programmatic solution for Digital Out-of-Home (DOOH), enabling the activation of international campaigns. Following the success of its offering launched in 2024 at airports, the global leader in outdoor advertising is now extending this capability to urban, transport, and retail environments.
The pDOOH solution offered by JCDecaux leverages the group's international network and programmatic expertise. It provides advertisers with a single point of contact to orchestrate targeted, dynamic, and high-impact campaigns across JCDecaux environments worldwide. This platform allows brands to connect with their audiences throughout the consumer journey, globally and across all group environments.
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The solution is integrated into JCDecaux's AdTech suite and is exclusively available through the Supply-Side Platform (SSP) VIOOH, a programmatic digital network for OOH media. It can be activated via Displayce as well as over 55 other Demand-Side Platforms (DSPs). This launch strengthens JCDecaux's position in AdTech for outdoor advertising.
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Other stocks — Médias / publicité / divertissement
SectorMédias / publicité / divertissement · Media›Agences de Médias
Context
Period
Period: 1T2026
Key reported figures
Revenue: 880.6M€
Guidance from the release
Au premier trimestre 2026, JCDecaux a enregistré une solide croissance de son chiffre d’affaires malgré le début du conflit au Moyen‑Orient.
Risks mentioned
Début du conflit au Moyen-Orient impactant cette région représentant environ 5 % de notre chiffre d’affaires.
Incertitudes économiques et géopolitiques mondiales élevées.
Opportunities identified
Contribution positive de la Coupe du Monde de la FIFA 2026 répartie entre le deuxième et le troisième trimestre.
Nouveaux contrats ayant un impact favorable sur la croissance à partir du second semestre.
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