Kering Partners with ICCF and Bets on Chinese Brand ICICLE to Conquer Eastern Luxury
Kering announced on Thursday a strategic partnership with ICCF, combining the French group's expertise in craftsmanship and brand development with ICCF's knowledge of the Chinese luxury ecosystem. As part of this agreement, Kering will take a minority stake in ICCF.
A Strategic Collaboration Between Kering and ICCF
The agreement between Kering and ICCF merges the complementary strengths of the two luxury sector players. The partnership brings together ICCF’s deep understanding of the Chinese luxury ecosystem and cultural landscape with Kering's longstanding expertise in craftsmanship, operations, and brand development in Europe. Kering's investment will support the new development phase of ICCF's flagship brand, ICICLE, including its continued international expansion and the enhancement of its product offerings across new categories.
ICICLE: A Brand Rooted in Eastern Aesthetics
ICICLE is a fashion brand known for its aesthetics rooted in Eastern culture, combining natural materials, refined craftsmanship, and a contemporary, understated sensibility. The brand specializes in ready-to-wear and accessories for women and men and operates over 200 stores, including iconic locations in Beijing, Shanghai, and Paris.
Strategic Partnership within the Framework of House of Wonders
This strategic partnership is part of House of Wonders, a recently launched initiative by Kering, aimed at selectively supporting emerging luxury houses with significant cultural relevance across markets, categories, and geographic areas. Through House of Wonders, Kering aims to create long-term value through a rigorous and partnership-based approach, committing to brands driven by a distinctive vision, deep authenticity, and global resonance potential.
