Kering Shares Bounce Back Nearly 2% and Reclaim Key Support

A Rebound Bringing the Stock Back to the €240.80 Support Level

Kering shares gained 1.9% to €244.20 by late afternoon, while the CAC 40 was up 0.65% at 8,306.38 points. The stock erased part of the previous day's decline (-3.5%) and just passed above the €240.80 support level, which was compromised the day before. However, the movement is part of a deteriorating overall trend: the price remains below the MM20 (€260.10), the MM50 (€250.45), and especially the MM200 (€276.05), about 11.5% from the latter.

The RSI at 40 indicates the persistent weakness of momentum, without a marked oversold configuration. Over three months, the stock is still down 11.56%, while over a year, the performance remains positive at nearly 24%.

Consensus Remains Constructive Despite Recent Weakness in the Stock

From the analysts' perspective, CIC Market Solutions reaffirmed on July 8 its buy rating with a price target maintained at €340, representing a potential of about 39% from the current price. In terms of valuation, according to the consensus of analysts surveyed, the stock is trading at about 37.5 times the expected earnings for the current fiscal year and 25 times those of the following year, high multiples that reflect the anticipation of a recovery in results. On July 7, the group formalized a 50-year exclusive beauty license agreement between Gucci and L'Oréal, completed a year earlier than planned, following the Beauty and Wellness alliance formed in October 2025.

The sector context remains challenging, with jewelry and gold sales in China down 8.9% year-on-year in May according to the NBS. Next milestone: the reconquest of the MM50 at €250.45, a condition for a short-term dynamic return.