Kering Unveils ReconKering, Its Comprehensive Plan to Reclaim Luxury Leadership
During its Capital Markets Day, Kering introduced ReconKering, a transformation plan aimed at restoring the clarity of its strategic vision, accelerating its execution discipline, and reestablishing the group as a leader in the luxury sector. This strategy reaffirms the fundamentals of True Luxury while developing the capabilities necessary to support the emergence of Next Luxury.
Strategic Brand Realignment and Expansion
Gucci is refocusing its desirability on its uniqueness through a strong creative direction and rethinking its product architecture. Saint Laurent is amplifying its iconic status by expanding its daywear collection and accelerating its expansion in Asia. Bottega Veneta is extending its universe beyond leather goods as a symbol of deep luxury. Balenciaga relies on its blend of couture mastery and cultural resonance to strengthen its role as a driver of innovation. McQueen is refocusing its identity on British sartorial with women's ready-to-wear and tailoring at the heart of its offerings. Brioni reaffirms its position as a benchmark in Italian alta sartoria by enhancing its ultra-luxury positioning. Kering Jewelry integrates Boucheron, Pomellato, DoDo, and Qeelin into a strengthened integrated jewelry activity with the gradual integration of Raselli Franco. Kering Eyewear continues to develop its integrated platform in partnership with Google to become a leader in luxury Smart Eyewear. Kering Next pushes the boundaries of luxury by strengthening Ginori 1735, realizing the potential of the Beauty category through a strategic partnership with L'Oréal, and exploring new territories with House of Wonders.
New Group Platform Focused on Key Domains
The new group platform revolves around five hubs: Industry, which consolidates key skills in procurement, logistics, R&D, quality, and manufacturing, including a strategic joint venture established with Italian manufacturer HModa; Client, which develops a client intelligence platform powered by AI and a unified client base; Technology, which provides a modern infrastructure based on cloud-native systems, agent-based AI, and digital twins; Sustainability, which places environmental and social ambition at the heart of every strategic and operational decision; Support Functions, which bring rigor and consistency to free up the Houses to focus on creativity and product excellence. This organization enables the Houses to gain in power, speed, and efficiency while preserving their creative identity.
