L'Oréal Acquires Majority Stake in Indian Innovist
On Thursday, L'Oréal signed an agreement to acquire a majority stake in Innovist, an Indian personal care brand house founded in 2019. This move is part of the French group's expansion strategy in one of the world's most dynamic beauty markets.
L'Oréal announces the acquisition of a majority stake in Innovist, founded by Rohit Chawla, Sifat Khurana, and Vimal Bhola. The company operates a portfolio of specialized care brands for the Indian market, including Bare Anatomy and Chemist at Play. These brands target Indian consumers through science-based formulations, ingredient transparency, and direct-to-consumer digital channels. Skincare and haircare products are distributed through Innovist's direct sales platforms, major e-commerce sites, quick commerce channels, and offline distribution partnerships. The company relies on internal research and development as well as manufacturing capabilities. The founding team will remain in place as minority shareholders and will continue to operate and develop the business alongside L'Oréal India.
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Innovist's brands will be integrated into L'Oréal's Consumer Products division portfolio. The group will begin to consolidate sales from the transaction closing date. The agreement also provides L'Oréal with the right to fully buy out the minority shareholders. The completion of the transaction is expected in the coming months, subject to regulatory approvals and customary conditions.
L'Oréal will deliver another year of growth in sales and profit, whilst strengthening our global leadership
Risks mentioned
Mexico market facing challenges with Consumer Products Division experiencing air pocket from commercial issues and temporary supply chain disruptions in makeup
Currency fluctuations creating headwind with negative impact of -1.2% at end of September 2026
Geopolitical situation and customs clearance issues impacting GCC cluster in SAPMENA-SSA region
Opportunities identified
E-commerce growing around +17%, significantly ahead of the online market
Strong momentum in skincare accelerating across all divisions, led by ultra-premium and medical beauty
Emerging markets, particularly SAPMENA-SSA, delivering exceptional double-digit growth with strong India momentum
Outlook / guidance
Management commentary: Our performance in the first nine months gives me confidence that L'Oréal will deliver another year of growth in sales and profit, whilst strengthening our global leadership.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
