L'Oréal becomes PSG partner until 2028, a first in football
Announced on October 8, 2026, the agreement between L'Oréal Group and Paris Saint-Germain runs until 2028. It will be primarily carried out through Vichy Laboratoires, designated as the official partner for "skin and hair care" of the club's professional men's team.
L'Oréal becomes Paris Saint-Germain's beauty partner
L'Oréal Group and Paris Saint-Germain presented, in a joint press release dated Paris and Clichy, a partnership described as "strategic". The cosmetics group becomes beauty partner of the club, and the agreement will be expressed notably through the group's brands.
This is the first association of L'Oréal Group with a football club. The group indicates that it is present in more than 150 countries and has 15,000 employees in France and more than 90,000 worldwide.
Paris Saint-Germain, twice defending European champion and France's most decorated club, in turn claims more than 250 million fans on social networks.
Vichy Laboratoires will conduct studies at PSG Campus
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The scientific teams of Vichy Laboratoires will have access to PSG Campus in Poissy to conduct observational studies. These will focus on skin health, scalp health, well-being and athletic performance.
The two partners will also develop content dedicated to integrative health, aimed at disseminating to the general public the lessons learned from elite sport as well as dermatological protocols.
On a daily basis, the brand will make skin and hair care products available to players at PSG Campus and Parc des Princes.
Experiences for supporters on match days
L'Oréal Group brands will offer supporters experiences during Paris Saint-Germain matches.
These operations will combine, according to the press release, sport, innovation, creativity and style, in order to extend the partnership beyond the pitch.
L'Oréal will deliver another year of growth in sales and profit, whilst strengthening our global leadership
Risks mentioned
Mexico market facing challenges with Consumer Products Division experiencing air pocket from commercial issues and temporary supply chain disruptions in makeup
Currency fluctuations creating headwind with negative impact of -1.2% at end of September 2026
Geopolitical situation and customs clearance issues impacting GCC cluster in SAPMENA-SSA region
Opportunities identified
E-commerce growing around +17%, significantly ahead of the online market
Strong momentum in skincare accelerating across all divisions, led by ultra-premium and medical beauty
Emerging markets, particularly SAPMENA-SSA, delivering exceptional double-digit growth with strong India momentum
Outlook / guidance
Management commentary: Our performance in the first nine months gives me confidence that L'Oréal will deliver another year of growth in sales and profit, whilst strengthening our global leadership.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
