LVMH Falls by 1.93% This Thursday Morning and Consolidates Below Its Resistance
LVMH stock falls by 1.93% this Thursday, January 15, at midday to settle at 625.60 euros, in a consolidation move after a 17.42% rise over three months. The neutral RSI at 57 and the positive MACD confirm the absence of major directional signals, while several analysts have raised their price targets in December 2025.
Current Trading Session Overview
LVMH shares are down 1.93% at midday on Thursday, January 15, 2026, trading at 625.60 euros compared to 637.90 euros at the previous day's close. This downward movement has pushed the stock below its resistance threshold of 652.10 euros, which it had tested in the preceding days. Over the past week, performance has slightly slipped into negative territory at -0.59%, although the last quarter still shows a solid increase of 17.42%. The annual performance remains at a deficit of -3.9%, reflecting the challenges faced by the luxury sector over the past year, particularly due to a slowdown in Chinese demand and geopolitical uncertainties. The one-month volatility stands at 5%, a contained level indicating a relative stabilization of the stock. The share price now moves between a support at 616.30 euros and a resistance at 652.10 euros, within a well-defined technical corridor. Nevertheless, the stock remains above its key moving averages: the 50-day MA at 629.17 euros and especially the 200-day MA at 533.51 euros, confirming an underlying bullish trend despite today's retreat. This gap of nearly 95 euros with the long-term average demonstrates the gradual recovery that began in the autumn of 2025. This consolidation phase seems logical after the 17.42% rise recorded over three months and could continue in the absence of major catalysts, with the stock oscillating between its support and resistance levels while awaiting fourth-quarter results.
Technical Analysis Insights
Technical analysis reveals a consolidation phase following the strong rebound in recent months. The RSI is at 57, a level that lies in the neutral zone and suggests the absence of major directional signals. This indicator neither indicates overbought nor oversold conditions but reflects a balance between buyers and sellers after the quarterly progression of more than 17%. Today's decline could thus be interpreted as a logical profit-taking following the recent bullish sequence, without undermining the medium-term dynamics. On the MACD side, the histogram shows a positive value of 0.30, with the MACD line at 4.22 slightly above its signal line at 3.92, confirming the continuation of a moderate bullish momentum despite the ongoing correction. This setup suggests that the underlying trend remains positive, even if momentum is slightly waning. Regarding analysts, several banks have significantly raised their price targets in December 2025, reflecting renewed confidence in the luxury giant's 2026 outlook. HSBC has the highest target at 775 euros with a buy recommendation, up from 725 euros previously. Deutsche Bank raised its target from 635 to 715 euros with a buy recommendation, while Oddo BHF increased its target from 585 to 695 euros with an outperform recommendation. Rothschild & Co Redburn initiated a buy recommendation with a target at 825 euros, the highest in the consensus. Conversely, Barclays remains more cautious with a target limited to 580 euros with an inline weighting. These upward revisions come after the publication of the first nine months of 2025 results, which showed a revenue of 58.09 billion euros, down 4% organically, but with improved trends in the rest of Asia and a strong performance by Sephora.
