LVMH Stock Climbs 2% and Breaks Through €491 Resistance
The world's leading luxury company accelerates at midday in Paris, within a well-oriented CAC 40. The stock confirms the recovery momentum that began since late May in the sector, despite a target price reduction by Berenberg.
The Stock Breaks Through Its Resistance at €491.25 and Rises Above Its Short-Term Averages
LVMH is up 1.88% at €496.80 at mid-session, among the strongest gains in the CAC 40, which is up by 0.81%. The price is now trading 5% above its 20 and 50-day moving averages, which are aligned around €472, confirming the exit from the consolidation zone in which the stock has been since mid-May. The RSI at 58 supports the movement without indicating any tension. However, the 200-day moving average, at €542.58, remains significantly above the current price (a gap of -8.44%), reflecting the underlying pressure still weighing on the stock, which has declined by 1.53% over three months. The rebound follows a successful test of the support at €444.95 last month.
Berenberg Lowers Target to €420 Despite Today's Rebound
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In terms of recommendations, Berenberg today lowered its target price from €560 to €420 while changing its rating to 'hold'. The new target is 15% below the current price, reflecting the ongoing reservations of the analysis firm about the demand environment, particularly in China where the luxury market remains weak (jewelry and gold sales down 21.3% year-on-year in April according to NBS). Today's price movement disregards this revision and is part of the broader recovery in the Parisian luxury sector. French exports of wines and spirits show a decline of 4% in value in the 2024 report, a backdrop that weighs on the fundamentals of the sector.
LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026
Risks mentioned
Uncertain geopolitical and economic environment affecting global business activity
Slowdown in demand in China impacting Fashion & Leather Goods segment
Market sensitivity to exchange rate fluctuations (negative 3% impact in 9M 2026)
Opportunities identified
Continued growth in Watches & Jewelry with 8% organic growth driven by strong jewelry performance
Strong performance of Sephora in Selective Retailing with market share gains and network expansion
Recovery in Wines & Spirits champagne business and good momentum in Asia for Hennessy cognac
Outlook / guidance
Management commentary: LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026. Despite an economic and geopolitical environment that remains uncertain, the Group remains confident and will maintain a strategy focused on continuously enhancing the desirability of its brands.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
