LVMH Stock Faces Resistance at €484 After an 8% Monthly Rebound
The world's leading luxury company continues its recovery in Paris, in a slightly bullish CAC 40. The session extends the recovery movement that began in May across the sector. The stock is still far from its medium-term reference levels.
The Stock Moves Above Its Short-Term Averages but Remains Far from the MM200
LVMH has advanced by 1.37% to €480.60, while the CAC 40 has risen by 0.24% during the session. The stock is thus among the notable increases in the index, following the likes of Pernod Ricard, L'Oréal, and Hermès, indicating a luxury sector that is once again well-oriented. On technical indicators, the price is above the MM20 (€467.48) and MM50 (€469.76), with a gap of about 2.8% and 2.3% respectively. However, the MM200, at €542.65, remains significantly distant (11.4% above the current price), reflecting the structural decline accumulated over the past year. The RSI at 53 indicates a neutral momentum, without marked buying pressure. The price is now very close to the resistance of €483.95, a threshold that has already acted as a ceiling on several occasions in recent weeks.
An 8% Monthly Rebound Against a Still Deteriorated Chinese Context
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Over the month, the stock has shown a gain of 8.01%, which offsets the 5.28% decline observed over three months. Over a year, the performance is barely positive (+0.83%), illustrating the long digestion phase that followed the 8% drop at the end of January, after annual results were considered disappointing. The sector backdrop remains mixed. Jewelry and gold sales in China fell by 21.3% year-on-year in April according to official figures, while Swiss watch exports grew by 17.1% to mainland China and by 13.5% to Hong Kong. Globally, these same watch exports, however, fell by 16.6%. In the wines and spirits segment, French exports declined in 2025 according to the FEVS.
Accélération de la croissance au 2ème trimestre ; Résultats semestriels solides
Risks mentioned
Contexte géopolitique et économique perturbé, amplifié par le conflit au Moyen-Orient
Effet de change négatif de -5 % pesant sur les ventes et le résultat opérationnel
Effet périmètre défavorable de -1 % lié aux cessions (DFS, Marc Jacobs)
Opportunities identified
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