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Last updated : 07/09/2026 - 17h35
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LVMH Stock Faces Resistance at €484 After an 8% Monthly Rebound

The world's leading luxury company continues its recovery in Paris, in a slightly bullish CAC 40. The session extends the recovery movement that began in May across the sector.
The stock is still far from its medium-term reference levels.


LVMH Stock Faces Resistance at €484 After an 8% Monthly Rebound

The Stock Moves Above Its Short-Term Averages but Remains Far from the MM200

LVMH has advanced by 1.37% to €480.60, while the CAC 40 has risen by 0.24% during the session. The stock is thus among the notable increases in the index, following the likes of Pernod Ricard, L'Oréal, and Hermès, indicating a luxury sector that is once again well-oriented.
On technical indicators, the price is above the MM20 (€467.48) and MM50 (€469.76), with a gap of about 2.8% and 2.3% respectively. However, the MM200, at €542.65, remains significantly distant (11.4% above the current price), reflecting the structural decline accumulated over the past year. The RSI at 53 indicates a neutral momentum, without marked buying pressure. The price is now very close to the resistance of €483.95, a threshold that has already acted as a ceiling on several occasions in recent weeks.

An 8% Monthly Rebound Against a Still Deteriorated Chinese Context

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Over the month, the stock has shown a gain of 8.01%, which offsets the 5.28% decline observed over three months. Over a year, the performance is barely positive (+0.83%), illustrating the long digestion phase that followed the 8% drop at the end of January, after annual results were considered disappointing.
The sector backdrop remains mixed. Jewelry and gold sales in China fell by 21.3% year-on-year in April according to official figures, while Swiss watch exports grew by 17.1% to mainland China and by 13.5% to Hong Kong. Globally, these same watch exports, however, fell by 16.6%. In the wines and spirits segment, French exports declined in 2025 according to the FEVS.



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Context

Period
  • Period: S1 2026
Key reported figures
  • Revenue: 38 644 millions d'euros
  • Quarterly revenue: 38 644 millions d'euros
  • Revenue growth: -2,9 %
  • Net income: 5 697 millions d'euros
Guidance from the release
  • Accélération de la croissance au 2ème trimestre ; Résultats semestriels solides
Risks mentioned
  • Contexte géopolitique et économique perturbé, amplifié par le conflit au Moyen-Orient
  • Effet de change négatif de -5 % pesant sur les ventes et le résultat opérationnel
  • Effet périmètre défavorable de -1 % lié aux cessions (DFS, Marc Jacobs)
Opportunities identified
  • Succès des premières créations de Jonathan Anderson pour Christian Dior
  • Nouveaux flagships Louis Vuitton de Pékin et Séoul aux excellents résultats
  • Accélération de Montres et Joaillerie : Tiffany et Bvlgari, record de ventes Eclettica

The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.

Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.

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