LVMH Stock Faces Resistance at €484 After an 8% Monthly Rebound
The world's leading luxury company continues its recovery in Paris, in a slightly bullish CAC 40. The session extends the recovery movement that began in May across the sector. The stock is still far from its medium-term reference levels.
The Stock Moves Above Its Short-Term Averages but Remains Far from the MM200
LVMH has advanced by 1.37% to €480.60, while the CAC 40 has risen by 0.24% during the session. The stock is thus among the notable increases in the index, following the likes of Pernod Ricard, L'Oréal, and Hermès, indicating a luxury sector that is once again well-oriented. On technical indicators, the price is above the MM20 (€467.48) and MM50 (€469.76), with a gap of about 2.8% and 2.3% respectively. However, the MM200, at €542.65, remains significantly distant (11.4% above the current price), reflecting the structural decline accumulated over the past year. The RSI at 53 indicates a neutral momentum, without marked buying pressure. The price is now very close to the resistance of €483.95, a threshold that has already acted as a ceiling on several occasions in recent weeks.
An 8% Monthly Rebound Against a Still Deteriorated Chinese Context
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Over the month, the stock has shown a gain of 8.01%, which offsets the 5.28% decline observed over three months. Over a year, the performance is barely positive (+0.83%), illustrating the long digestion phase that followed the 8% drop at the end of January, after annual results were considered disappointing. The sector backdrop remains mixed. Jewelry and gold sales in China fell by 21.3% year-on-year in April according to official figures, while Swiss watch exports grew by 17.1% to mainland China and by 13.5% to Hong Kong. Globally, these same watch exports, however, fell by 16.6%. In the wines and spirits segment, French exports declined in 2025 according to the FEVS.
LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026
Risks mentioned
Uncertain geopolitical and economic environment affecting global business activity
Slowdown in demand in China impacting Fashion & Leather Goods segment
Market sensitivity to exchange rate fluctuations (negative 3% impact in 9M 2026)
Opportunities identified
Continued growth in Watches & Jewelry with 8% organic growth driven by strong jewelry performance
Strong performance of Sephora in Selective Retailing with market share gains and network expansion
Recovery in Wines & Spirits champagne business and good momentum in Asia for Hennessy cognac
Outlook / guidance
Management commentary: LVMH will draw on its powerful brands and the talent of its teams to reinforce its global leadership position in luxury goods once again in 2026. Despite an economic and geopolitical environment that remains uncertain, the Group remains confident and will maintain a strategy focused on continuously enhancing the desirability of its brands.
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
