LVMH Stock Under Pressure: Two Banks Lower Their Targets This Morning

Post-Revenue Announcement Dip

The decline in LVMH's stock comes two days after the announcement of a first-quarter revenue of 19.1 billion euros in 2026, down 6% in reported figures. While organic growth remains positive at +1%, negative currency effects impacted the results by 7 percentage points over the quarter. Geopolitical context, particularly tensions in the Middle East, shaved about 1 point off growth, while the Fashion and Leather Goods division declined by 2%. However, Asia showed a notable acceleration, providing a positive counterpoint to these mixed results.

Technically, the stock is currently trading below its 50-day moving average (€503.55), indicating a short-term bearish trend. The RSI, at 48, remains in the neutral zone, signaling neither overbought nor oversold conditions. The next key event for shareholders will be the general assembly on April 23, followed by the detachment of the balance of the 2025 dividend on April 30.

Downward Revisions by Analysts

This Wednesday, April 15, two institutions simultaneously revised their price targets on LVMH downwards while maintaining a favorable opinion. LBBW lowered its target from 620 to 550 euros, maintaining a buy recommendation. DZ Bank, on the other hand, reduced its target from 650 to 610 euros with a similar advice. At the current price of €476.75, these new targets imply an upside potential of 15% and 28% respectively, which leaves a significant margin according to these two firms.

In the rest of the European luxury sector, the session proves challenging. Hermès is down more than 10% during the session, while L'Oréal is down 0.50%. Over three months, LVMH's stock has fallen by 25.26%, illustrating the persistent pressure on major luxury stocks since the beginning of the year in an uncertain macroeconomic environment. However, the stock remains above its support threshold at €455.75, a level that operators will monitor in case of further declines.