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M6 Integrates Its Streaming Service with Prime Video in France

Métropole Télévision Group announces the free availability of its M6+ platform for all Prime subscribers in France. This integration provides access to over 30,000 hours of content from the group's channels.


M6 Integrates Its Streaming Service with Prime Video in France

Comprehensive Access for Prime Members

According to the press release, Prime members can now access all M6+ content for free through a dedicated space on the Amazon platform. The offering includes live and replay broadcasts of channels such as M6, W9, 6ter, and Gulli, as well as exclusive programs. The catalog features entertainment shows like 'L'Amour est dans le pré', 'Qui veut être mon associé?', 'Mariés au premier regard', 'Les Traîtres', 'Pékin Express', and 'Top Chef'. Reality series such as 'C'est la famille', 'L'Île de la tentation', and 'Les Cinquante' are also available. The group notes that live sports broadcasts, including the FIFA World Cup 2026 and the Super Bowl, are part of the offer, alongside news magazines 'Zone Interdite', 'Capital', 'Enquête Exclusive', and news programs '12.45' and '19.45'.

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According to David Larramendy, President of the M6 Group Executive Board, this agreement aims to enhance the visibility and accessibility of the group's content in a fragmented consumption environment. The executive emphasizes that this development is part of the strategy to build a streaming ecosystem adapted to new consumer habits. The partnership is also intended to strengthen the coverage of the M6 Unlimited commercial offer, the group's advertising network. In 2025, M6+ reached an average of 29 million French people each month, according to figures released by the company. The platform offers an ad-free experience and optional paid early access.

Expanding Prime Video's Entertainment Offering in France

For Prime Video, the integration of the M6+ catalog represents an expansion of its entertainment offering in France. Elisabetta Carruba, Director of Prime Video Channels in Europe, states that this addition is part of the goal to become the premier entertainment destination for platform customers. Prime Video already offers a variety of content, including Amazon MGM Studios productions, sports broadcasts like Roland-Garros, and additional subscriptions to third-party services such as France.tv, HBO Max, Crunchyroll, Paramount+, MGM+, and Ciné+OCS. The platform is accessible on thousands of devices and allows non-Prime subscribers to rent or purchase content via the Prime Video Store.



Sector Médias / publicité / divertissement · Media · Divertissement Diffuseurs radio et télévision


Assurance vie

Context

Period
  • Period: 3T 2025
Guidance from the release
  • Notre Groupe réalise sa meilleure rentrée TV depuis six ans sur les cibles commerciales... le Groupe affiche une stabilité de ses revenus publicitaires et la flexibilité de notre modèle nous permet de maintenir une marge opérationnelle élevée; nous continuons d'accélérer sur le streaming.
  • Stabilité des revenus publicitaires au T3 2025, EBITA en légère progression, forte croissance du streaming (+25 % CA streaming T3; +30 % sur 9M 2025), mais incertitude politique susceptible d'affecter le marché publicitaire au T4 2025.
Risks mentioned
  • Incertitude politique pesant sur le marché publicitaire en fin 2025
  • Recul des revenus non publicitaires (-14,3 % au T3 2025; -12,8 % sur 9M) lié au moindre dynamisme production et droits et activité immobilière faible
  • Effet de base défavorable lié à l'Euro 2024 pour les recettes publicitaires vidéo
Opportunities identified
  • Accélération du streaming avec forte croissance des heures vues et des utilisateurs (+40 % d'utilisateurs uniques, M6+ +17 % d'heures vues vs T3 2024)
  • Objectif de chiffre d'affaires streaming >200 M€ en 2028 et >1 milliard d'heures visionnées sur M6+ d'ici 2028
  • Amélioration des parts d'audience TV sur cibles commerciales (21,5 % sur 25-49 ans)

The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.

Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.

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