Métropole TV Shares Decline by 2.5% and Fall Below Moving Averages
In early afternoon trading, the broadcasting group shows a sharp decline, moving against the slightly upward trend of the SBF 120. The stock erases some of its recent rebound and falls below its main medium-term technical benchmarks.
The Stock Is Below Its Three Moving Averages in a Cautious Paris Market
Métropole TV shares fall by 2.62% to €11.88, down from €12.20 the previous day. The stock falls below its MM20 (€12.11, a gap of -1.90%), MM50 (€12.04), and MM200 (€12.05), three thresholds now grouped around €12, forming a coherent technical ceiling. The RSI at 51 remains neutral, indicating no extremes, while the identified support at €11.32 is about 4.7% below the current price.
The session takes place in a cautious Paris market, with the SBF 120 gaining 0.25% while Wall Street had closed lower the previous day (Nasdaq -2.21%, S&P 500 -1.44%). Over a week, the stock loses 5.86%, bringing the one-month performance to just +3.3%. Today's consolidation follows the decline already reported in the brief from June 18, and extends the pause that began at the levels reached in early June.
Merger Talks with TF1 Continue to Influence Stock Performance
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The backdrop for the stock remains marked by rumors of a merger with TF1, which had boosted the stock by 8% on June 8. This issue, subject to the regulatory constraints of the broadcasting sector, forms the structural background of Métropole TV's movements since the beginning of the month. The session on June 12 had already seen the stock lose 3% after this surge, illustrating the sensitivity of the issue to the lack of official confirmation.
In today's session, Métropole TV drifts away from the leaders of the SBF 120, where Air France-KLM leads with a +6.67%, without however being among the index's biggest losers (Exosens, at the bottom, loses 8.02%). The €12 zone (around the three moving averages) remains the technical reference to follow, with the support at €11.32 marking the lower boundary of the recent trading range.
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Context
Period
Period: 3T 2025
Guidance from the release
Notre Groupe réalise sa meilleure rentrée TV depuis six ans sur les cibles commerciales... le Groupe affiche une stabilité de ses revenus publicitaires et la flexibilité de notre modèle nous permet de maintenir une marge opérationnelle élevée; nous continuons d'accélérer sur le streaming.
Stabilité des revenus publicitaires au T3 2025, EBITA en légère progression, forte croissance du streaming (+25 % CA streaming T3; +30 % sur 9M 2025), mais incertitude politique susceptible d'affecter le marché publicitaire au T4 2025.
Risks mentioned
Incertitude politique pesant sur le marché publicitaire en fin 2025
Recul des revenus non publicitaires (-14,3 % au T3 2025; -12,8 % sur 9M) lié au moindre dynamisme production et droits et activité immobilière faible
Effet de base défavorable lié à l'Euro 2024 pour les recettes publicitaires vidéo
Opportunities identified
Accélération du streaming avec forte croissance des heures vues et des utilisateurs (+40 % d'utilisateurs uniques, M6+ +17 % d'heures vues vs T3 2024)
Objectif de chiffre d'affaires streaming >200 M€ en 2028 et >1 milliard d'heures visionnées sur M6+ d'ici 2028
Amélioration des parts d'audience TV sur cibles commerciales (21,5 % sur 25-49 ans)
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.