Métropole TV Shares Decline by 1.5%, Rebound Takes a Pause
Métropole TV shows a downturn at mid-session, after several weeks of rebound that had brought the stock above its moving averages. Today's drop occurs in a cautious Parisian market environment, amid monetary tensions in the United States and a retreat in Brent crude prices.
The stock gives back some of its monthly gains but remains above its moving averages
Métropole TV shares fell by 1.74% to €12.44, after closing the previous day at €12.66. The decline partially erases the monthly progress, which still stands at +7.06% over thirty days and +8.55% over the quarter. The stock remains above its three moving averages: the MM20 at €11.93 (+4.27%), the MM50 at €12.03 (+3.41%), and the MM200 at €12.06 (+3.15%), an upward alignment that is not questioned by today's session. The RSI at 65 indicates a still tense dynamic after the recent rally, without reaching the overbought zone. The reference support is located at €11.30, about 9% below the current price, while the resistance at €12.84 remains within reach.
Rumors of a merger with TF1 in the background, stable Parisian market
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Today's downward movement extends that which began on June 12, when the stock had already lost 3% following the rebound fueled by reports from Le Parisien about a possible merger with TF1. The case remains pending on the regulatory constraints of the French audiovisual sector, with no official progress communicated at this stage. The market context is not supportive: the CAC 40 is stable at 8,430.5 points, the SBF 120 loses 0.07%, while the American markets had ended sharply lower the previous day (Dow Jones -0.98%, S&P 500 -1.21%, Nasdaq -1.34%), penalized by the Fed's status quo with a hawkish bias on rates. At midday, the stock is trading at the upper end of its technical corridor, near the €12.84 resistance.
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SectorMédias / publicité / divertissement · Media · Divertissement / contenus›Diffuseurs radio et télévision
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Context
Period
Period: 3T 2025
Guidance from the release
Notre Groupe réalise sa meilleure rentrée TV depuis six ans sur les cibles commerciales... le Groupe affiche une stabilité de ses revenus publicitaires et la flexibilité de notre modèle nous permet de maintenir une marge opérationnelle élevée; nous continuons d'accélérer sur le streaming.
Stabilité des revenus publicitaires au T3 2025, EBITA en légère progression, forte croissance du streaming (+25 % CA streaming T3; +30 % sur 9M 2025), mais incertitude politique susceptible d'affecter le marché publicitaire au T4 2025.
Risks mentioned
Incertitude politique pesant sur le marché publicitaire en fin 2025
Recul des revenus non publicitaires (-14,3 % au T3 2025; -12,8 % sur 9M) lié au moindre dynamisme production et droits et activité immobilière faible
Effet de base défavorable lié à l'Euro 2024 pour les recettes publicitaires vidéo
Opportunities identified
Accélération du streaming avec forte croissance des heures vues et des utilisateurs (+40 % d'utilisateurs uniques, M6+ +17 % d'heures vues vs T3 2024)
Objectif de chiffre d'affaires streaming >200 M€ en 2028 et >1 milliard d'heures visionnées sur M6+ d'ici 2028
Amélioration des parts d'audience TV sur cibles commerciales (21,5 % sur 25-49 ans)
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