Pernod Ricard's Stock Rises 2.76% to €66.20, Targeting the €67.62 Resistance
Mid-session, the spirits group's stock is up 2.76% at €66.20, compared to €64.42 the previous day. This movement is part of a CAC 40 which is significantly up by 3.21%, amid a relaxation of Brent crude prices (-8.6%). Over three months, the stock still shows a decline of 18.13%.
A Technical Rebound Bringing the Stock Closer to its 50-Day Moving Average
At €66.20, Pernod Ricard is approaching its 50-day moving average at €68.42, which borders the identified resistance zone at €67.62. The stock is moving in the upper part of the Bollinger bands, with the upper boundary at €68.34. The RSI at 42 remains in a neutral zone, with no signs of exhaustion. The 200-day moving average at €80.58 highlights the extent of the backlog: the gap from today's price is about 21%. The session extends the recovery that began at the end of April, after hitting a low of €62.02 on April 29, a point that allowed the stock to test its technical support. The threshold of €59.94 was not breached, and the rebound brings the stock back to the €66 area, already visited in mid-April.
A Transition Year, Next Update Scheduled for Late August
The session's context is still dictated by market movements. The CAC 40 is up 3.21% at 8,321.45 points, the SBF 120 by 3.15%, while Brent crude drops about 8.6% to $100.44 amid rumors of a memorandum between Washington and Tehran. The stock's negative beta (-0.27) limits its direct correlation with the Paris index. On the fundamentals, during the 2024/2025 accounts announcement at the end of August, the group described 2025/2026 as a transition year, with expected improvements in organic revenue trends in the second half. The first quarter was reported down due to stock adjustments and excise policy in Maharashtra, India. The management targeted an advertising and promotional expense ratio around 16% and strategic investments below €900 million. The financial calendar now points to a North America conference on May 28, 2026, followed by the publication of the 2025/2026 annual revenue and results on August 27. The €67.62 resistance remains the next visible level on the chart.
