Pernod Ricard Shares Dip to €62.02, Approaching Technical Support

A Stock Trapped Below Its Long-Term Moving Averages

Pernod Ricard shares are trading at €62.02, well below its 200-day moving average of €81.48 and its 50-day moving average of €70.89. This gap between medium and long-term references indicates persistent selling pressure observed for several months, with the stock losing 16.59% over three months and 7.65% over the past seven days.
The price is now approaching its technical support threshold identified at €59.94, the holding of which will condition the continuation of the sequence. The Bollinger Bands place the stock in the lower part of the channel, close to the lower limit of €61.49, a configuration often associated with a potential oversold zone. The RSI is at 43, in neutral territory but trending downward, with no marked excess signal that would justify a mechanical technical rebound at this stage.

An Unfavorable Sectoral and Macroeconomic Context

The decline occurs as European markets absorb a new energy shock. Brent crude jumped by 3.18% to reach $114.76 per barrel, amid diplomatic deadlock between Washington and Tehran and ongoing tensions around the Strait of Hormuz. According to Ursula von der Leyen, the European bill for fossil energy imports has increased by more than 27 billion euros in sixty days of conflict, an additional cost that weighs on consumer budgets and the logistical costs of exporting groups like the world's second-largest spirits producer.
The next key date for the group is scheduled for August 27, 2026, with the publication of the annual revenue and results for 2025/26.