Pernod Ricard Shares Climb 2% Mid-Session Despite Mixed Outlook
Pernod Ricard shares are up 2.02% at midday this Wednesday, February 4, 2026, reaching 77.74 euros. This daily increase is part of a weekly rebound of 6.61%, although the stock still shows a decline of 27.99% over the year, reflecting recent turbulence in the spirits sector.
Technical Rebound in Play
The producer of cognac and premium spirits benefits from a technical rebound after crossing its 50-day moving average, positioned at 75.36 euros. The current price also slightly exceeds its recent resistance threshold established at 76.52 euros, indicating a short-term bullish momentum.
The Relative Strength Index (RSI) now stands at 52, signaling a gradual return to a neutral zone after a period of overselling. This improvement comes as the Scholes signal indicates a buying position, supporting the hypothesis of a technical recovery of the stock. However, the gap with the 200-day moving average, located at 87.01 euros, remains significant at nearly 12 euros, illustrating the catch-up needed to return to valuation levels observed at the beginning of last year.
Analysts Divided on Future Prospects
Recent analyst recommendations reveal a notable division on the group's prospects. MedioBanca maintains a neutral stance with a price target set at 93 euros since January 13, suggesting an appreciation potential of nearly 20% from the current level.
Conversely, BNP Paribas Exane takes a more cautious approach with an underperformance recommendation and a reduced target to 67 euros, indicating a potential downside of 14%. This divergence in valuation reflects uncertainties surrounding the French spirits giant's ability to overcome challenges related to slowing consumption in key geographic areas. Investors will closely follow the upcoming publication of revenue and results scheduled for February 19, which could shed light on the group's business trends in strategic American and Asian markets.
