Pernod Ricard Shares Increase by 1.09% at Tuesday's Close
Pernod Ricard shares closed this Tuesday, January 20, 2026, at 74.14 euros, up by 1.09% from the previous session where it ended at 73.34 euros. The share of capital traded remains low at 0.26%, indicating continued investor caution. Over the year, the stock has seen a significant decline of 30.97%, hampered by operational difficulties in its key markets.
Technical Analysis
From a technical perspective, Pernod Ricard is trading at 74.14 euros, still below its main medium and long-term moving averages. The 50-session moving average is at 76.79 euros, and the 200-session average is at 88.03 euros, confirming a long-term bearish trend over several months. The Relative Strength Index, set at 53, returns to a neutral zone after flirting with overselling, which could signal a slowdown in selling pressure without confirming a bullish reversal. The stock is approaching its technical resistance at 76.90 euros, a level it must surpass to continue the rebound that started from the recently touched support at 71.98 euros. The MACD indicator displays a positive histogram at 0.21, with the MACD line at -0.30 remaining below the signal line at -0.51, but the gap is gradually narrowing. This setup suggests that the bearish momentum could wane in the short term, even though the overall context remains fragile with a one-month volatility of 5.75.
Analyst Opinions
Analyst opinions remain mixed on the stock. MedioBanca issued a neutral recommendation on January 13 with a target price set at 93 euros, representing a potential upside of 25.4% from the current price of 74.14 euros. Conversely, BNP Paribas Exane downgraded the stock to underperform on January 12 with a target of 67 euros, implying a potential decrease of 9.6%. This divergence reflects uncertainties surrounding the group's ability to overcome its structural difficulties. The world's second-largest spirits company is indeed going through a transitional period marked by tensions in its strategic markets. Sales in China fell by 27% in the first quarter of the fiscal year 2025-2026, while the American market is hampered by a destocking phenomenon, with distributors clearing existing stocks before placing new orders. The group anticipates an annual impact of approximately 80 million euros on its results due to tariffs imposed by the United States and China. The next financial meeting is scheduled for February 19, 2026, with the publication of the half-year revenue and results.
