Roche Bobois Relocates Atlanta Showroom and Opens at Sporting Stadium
In its August 2026 monthly letter, published on October 6, 2026, the furniture specialist unveiled two commercial initiatives: one in the United States and one in Europe. In addition to a change of location in the United States, the brand signed the development of spaces within the Sporting Clube de Portugal stadium in Lisbon.
A 400 m² Store Established in Buckhead Village
Roche Bobois transferred its Atlanta showroom in Georgia, a store operated as a subsidiary, to Buckhead Village. The group presents this neighborhood as one of the city's leading destinations for premium shopping and lifestyle.
The new retail location, with an area of 400 m², is situated according to the company on a high-traffic street, in an environment that brings together luxury brands. The stated objective is enhanced visibility among high-purchasing-power customers.
The company views this relocation as part of the continued development of its network in the United States and describes it as "an additional step in strengthening Roche Bobois's presence in the American market".
Approximately 150 Pieces Displayed at Sporting Stadium in Lisbon
On the occasion of the 120th anniversary of Sporting Clube de Portugal, Roche Bobois was selected to develop two new spaces at the José Alvalade XXI stadium, the official home of the club. The first, called "Lion's Corner Roche Bobois", is a lounge space of approximately 280 m². The second is an exclusive space located within the club's official museum.
Nearly 150 pieces from the brand are displayed there, adorned in the club's colors. The company presents this collaboration as a way to bring together the world of sports and that of design.
These initiatives apply to a network of 339 stores, company-owned and franchised, distributed across 54 countries as of December 31, 2025. In 2025, the turnover of both brands, including franchisees, amounted to 564 million euros excluding tax (473 million euros excluding tax for Roche Bobois and 91 million euros excluding tax for Cuir Center), for consolidated revenue of 402.5 million euros.
