SMCP Appoints Linda Li as Head of North America Region
SMCP Group has announced the appointment of Linda Li as the CEO of the North America region. She succeeds Ida Simonsen, who has decided to pursue new projects.
Linda Li will join the Executive Committee of SMCP Group. Prior to this appointment, she held the position of General Manager and President of COS North America, where she led the omni-channel development and commercial performance of the region. She also spent several years at H&M Group in the Americas, notably serving as Director of Marketing & Communications and Director of E-commerce. Linda Li began her career at Boston Consulting Group. She holds degrees from Harvard College and Harvard Business School.
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SMCP aims to continue the rollout of its strategy on the North American continent focusing on several key areas: controlled development of its network, continuation of its full-price policy, and acceleration of omni-channel capabilities to enhance the desirability of its brands. Isabelle Guichot, CEO of SMCP, stated, 'We are very pleased to welcome Linda Li to the SMCP Group as CEO of the North America region. Her strong background at the intersection of retail and fashion, along with her deep understanding of the North American market, will be key assets in continuing the development of our brands in the region.'
SectorDistribution · Textile / habillement›Vêtements et accessoires
Context
Period
Period: 3T 2025
Guidance from the release
La bonne dynamique observée au cours du premier semestre s’est confirmée au troisième trimestre... Forts de ces progrès, nous abordons la fin de l’année avec confiance dans notre capacité à poursuivre cette trajectoire, dans un marché qui reste toutefois incertain.
Croissance soutenue portée par Amérique et EMEA, résilience en France malgré contexte politico-économique, Asie impactée par l’optimisation du réseau en Chine mais retour à la croissance like-for-like en magasins physiques; stratégie full-price et réduction du taux moyen de discount.
Risks mentioned
Incertain macroéconomique et contexte politico-économique en France
Impact de l’optimisation du réseau en Chine (fermetures) sur le chiffre d’affaires
Risque lié aux déclarations prospectives et à la pandémie de Covid-19
Effet négatif à court terme des réductions du taux de discount sur les ventes digitales
Opportunities identified
Expansion du réseau via partenaires (nouvelles ouvertures, nouveaux pays comme la Géorgie)
Croissance forte en Amérique et EMEA
Partenariat de distribution avec Samsung (entrée renforcée en Corée)
Stratégie full-price améliorant la désirabilité des marques
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