Stellantis unveiled the new identity of its Pro One commercial vehicles division
This announcement was made on September 8, 2026 from Amsterdam, just days before the IAA Transportation trade show in Hanover. This institutional communication is part of the FaSTLAne 2030 strategic plan.
The logo as a visual translation of Pro One's transformation
Stellantis indicated that Pro One's new logo translates the evolution of the business and its ambitions, in line with the direction set by the FaSTLAne 2030 strategic plan.
According to the group, this identity represents Pro One's transition from a global commercial vehicle unit to an ecosystem centered on efficiency, productivity and operational availability for professional customers.
The group specified that Pro One has expanded beyond its traditional vehicle offering by developing connected services, software solutions and the expansion of the CustomFit program.
A unified graphic language for the entire ecosystem
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This visual architecture is based on a common graphic language and distinctive typography, applied to vehicles, conversions, connected services and solutions for businesses alike.
The group indicated that this logo can be extended to initiatives such as Stellantis Pro One CustomFit and Stellantis Pro One NEXT, as well as to future programs for customers.
The new logo will be deployed across Stellantis Pro One's communications, digital platforms and customer materials worldwide. It will also be presented at the IAA Transportation trade show in Hanover on September 14, 2026.
SectorAutomobile et mobilité›Constructeurs automobiles
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Context
Period
Period: S1 2026
Key reported figures
Revenue: 81 614 millions d'euros
Quarterly revenue: 81 614 millions d'euros
Revenue growth: 9,9 %
Net income: 656 millions d'euros
Free cash flow: -921 millions d'euros
-10 035 millions d'euros
Guidance from the release
Stellantis Pro One delivered solid global results in the first half of 2026, maintaining leadership positions across major global regions and delivering a +7% growth.
Risks mentioned
Rythme d'électrification variable selon les marchés et les segments de clientèle
Offre commerciale alignant le prix des fourgons électriques sur le diesel, pesant sur les marges
Position de seulement #3 en Amérique du Nord malgré la progression
Opportunities identified
Lancement européen réussi du nouveau Smart Compact Van
Prises de commandes BEV des petites et moyennes flottes en hausse de 140 % sur un an
Lancement du nouveau Ram Dakota au Brésil renforçant l'offre pick-up
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