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Last updated : 27/07/2026 - 12h00
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Ubisoft Entertain Stock Stumbles at MM200 After Over 50% Rally

In late afternoon trading, the French video game publisher is lagging, within a CAC 40 heavily impacted by renewed tensions in the Middle East. The stock is erasing some of its recent rally gains and stumbles upon a closely watched technical threshold, while the pressure from short sellers remains significant in the capital.


Ubisoft Entertain Stock Stumbles at MM200 After Over 50% Rally

A Pullback Brings the Stock Below Its 200-Day Moving Average

Ubisoft Entertain shares are down 2.89% at €5.84 in late afternoon trading, within an SBF 120 that is down 1.96% amid a new military escalation between Washington and Tehran. The stock remains above its short-term moving averages (€5.15 for MM20, €5.06 for MM50), with a cushion of over 13% reflecting the rally of recent weeks. However, today's movement stumbles on the MM200 at €5.93, which the price failed to surpass and slightly falls below, at 1.48% under.

The RSI at 57 remains in a neutral zone, without signs of exhaustion, leaving the stock in a digestion phase after a gain of more than 51% over three months. The weekly performance is close to 9%, despite today's setback.

Bearish Bet by Funds Slowly Decreases but Remains Significant in the Capital

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The underlying context is dominated by particularly high short-selling pressure. According to reviewed statements, twelve funds accumulate a net short position of 13.40% of the capital, a level that places Ubisoft among the most shorted stocks on the Paris exchange. Over thirty days, this accumulation has decreased by 0.39 points (from 13.79% a month earlier), indicating a gradual decline without a clear capitulation from the sellers.

This level reflects the presence of institutional investors positioned against the stock or seeking to cover exposure, and suggests monitoring the trajectory of this accumulation in the coming weeks, without drawing isolated conclusions. On the fundamentals side, during the annual results announcement for 2025/2026 (on May 20, 2026), the group mentioned a strengthened content pipeline for the fiscal years 2027-28 and 2028-29, while reducing its net debt to €187.3 million from €885 million a year earlier. Crossing the MM200 at €5.93 remains the next technical marker to watch.



Sector Médias / publicité / divertissement · Jeux vidéo · Loisirs / sport · Divertissement / contenus Divertissement électronique


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Context

Period
  • Period: 9M 2025-2026
Key reported figures
  • Revenue: 976,2 millions d'euros
  • Quarterly revenue: 318,4 millions d'euros
  • Revenue growth: -1,4 %
Outlook / guidance
  • Expected revenue: Le Net bookings environ 1,5 milliard d'euros pour l’exercice 2025-26
  • Expected EBITDA: Un EBIT non-IFRS d’environ -1 milliard d'euros
  • Management commentary: Objectifs 2025-26 confirmés: Net bookings environ 1,5 milliard d'euros; EBIT non-IFRS d’environ -1 milliard d'euros; Free cash flow compris entre -400 millions d'euros et -500 millions d'euros; Dette nette non-IFRS comprise entre 150 millions d'euros et 250 millions d'euros.

The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.

Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.

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