Ubisoft Entertainment Leads SBF 120 with a 2.5% Rebound
The French video game publisher marks the highest rise in the broader Paris index mid-morning, as the market lacks clear direction. The stock continues a fundamental movement characterized by a gradual decrease in short interest, amidst a busy content release schedule.
The Stock Takes the Lead in the SBF 120 and Moves Above its 50-Day Moving Average
Ubisoft Entertainment's stock is up 2.89% at €5.02, marking the most significant performance of the SBF 120 mid-morning while the broader index is down 0.06%. The rebound extends the momentum of recent sessions, bringing the performance to over 23% in three months, despite a still steep decline of 46% over one year. The price has moved above the 50-day moving average (€4.94), while remaining 2.2% below the MM20 at €5.13. The RSI at 46 remains neutral, indicating a recovery movement without excess.
The next graphical zone to cross to confirm the bullish sequence is identified resistance at €5.63. On the product news front, the publisher deployed yesterday the last major update of Assassin's Creed Shadows, featuring a conclusive story and a new challenge mode called Domains. The announcement complements the collaboration between Brawlhalla and the Shrek franchise, unveiled on June 15 for a launch on July 29.
Cumulative Short Interest Declines to 13.27% of Capital but Remains High
According to reviewed statements, ten funds cumulatively hold 13.27% of the capital sold short on the stock, down from 14.72% a month ago (a decline of 1.45 points). The movement indicates a beginning of covering short positions, without challenging a level of distrust that remains well above the SBF 120 standards. This signal should be seen as a fundamental data point, not as a direct driver of the session: a high short can amplify rebounds due to mechanical buyback effects, but also weigh down as soon as bad news occurs.
From a fundamental perspective, during the annual results announcement for 2025/2026 (on May 20, 2026), the group mentioned a 'significantly stronger and more diversified' content pipeline for the fiscal years 2027-28 and 2028-29, after a revenue decline of 21.8% and a reduction in net debt from €885 million to €187.3 million. The technical trajectory of the stock remains dependent on reclaiming the MM20 at €5.13, the first step before the resistance at €5.63.
