Accor Shares Under Pressure: JP Morgan Targets €59, Stock Stagnates at €42
Accor's stock falls by 1.75% in early afternoon trading this Tuesday, April 28, 2026, at €42.14, in a slightly bearish Parisian market. This decline extends a difficult period for the stock, which has lost more than 7% over the past seven days. Two new analyst recommendations published today provide contrasting insights into the hotel group's prospects.
JP Morgan and Goldman Sachs Update Their Targets with Diverging Views
Two major banks have revised their price targets for Accor this Tuesday, April 28, 2026. JP Morgan has slightly lowered its target from €60 to €59 while maintaining an 'overweight' recommendation, which suggests a potential upside of about 40% from the current price. On the other hand, Goldman Sachs has raised its target from €46 to €47, with a 'neutral' rating, indicating a more modest revaluation potential of about 11.5%.
These adjustments come as Accor's stock is significantly below its levels at the beginning of the year, down nearly 9% over three months. The significant gap between the two targets reflects different readings of the environment in which the group operates, particularly in the face of rising energy costs that are affecting the entire travel and lodging sector.
Stock Under Technical Pressure in a Tense Sector Context
Free · Every morning
Technical market signals, before the opening bell.
Bullish and bearish momentum, analyst changes, stocks to watch — automatically computed from Euronext data.
✓ Before 9 AM every morning✓ Euronext data✓ AI-powered analysis
You're in — subscription confirmed!
Your first edition is on its way. Check your spam folder and add us to your contacts.
An error occurred.
Indicative data. No investment advice. Unsubscribe at any time.
Gratuit · chaque matin
Ne ratez plus rien sur vos actions
La tendance derrière les cours. L'essentiel des valeurs Euronext en quelques minutes.
📈les valeurs en mouvement, sur la durée
🎯les objectifs d'analystes qui évoluent
📰les actualités qui font bouger les cours
tendance · 6 séances
✓ C'est fait, vous êtes inscrit !
Votre première édition arrive bientôt. Pensez à vérifier vos spams.
Une erreur est survenue.
CAC 40 · SBF 120 · données indicatives · aucun conseil en investissement · désinscription à tout moment.
Technically, Accor's share price stands at €42.14, well below its 50-day moving average (€44.29) and its 200-day moving average (€44.78). This setup, where the stock is trading below these two trend indicators, signals a bearish momentum that has settled in recent weeks. The RSI, at 47, remains in the neutral zone and does not indicate an oversold condition, leaving room for a possible continuation of the downward movement towards the support at €39.50.
The sector context also weighs heavily. The surge in oil prices (Brent was around $107 on Monday, April 27, 2026, due to the blockade of the Strait of Hormuz) is beginning to impact European air transport: Transavia France has announced targeted flight cancellations in May and June, a signal that could affect tourist flows on which the hotel activity depends. Noteworthy on the financial calendar, Accor's dividend detachment is scheduled for May 25, 2026, with payment planned for May 27. In the session's European comparables, Getlink is up by 0.42% while Sodexo is down by 0.71%. In the United States, Booking Holdings closed down by 1.51% and McDonald's dropped by 3.06%.
SectorTourisme, hôtellerie et restauration›Groupes hôteliers
Free · every morning · before 9am
Never miss a move on your stocks
The trend behind the prices · Euronext
✓ You're in! Check your spam folder.
An error occurred.
Context
Period
Period: T3 2026
Key reported figures
Revenue: 1 503 millions d'euros
Quarterly revenue: 1 503 millions d'euros
Revenue growth: 9,8 %
Guidance from the release
Ces performances solides et la poursuite d'une discipline financière rigoureuse dans un contexte géopolitique incertain nous permettent de relever notre objectif de résultats pour l'année.
Risks mentioned
Situation aux Émirats Arabes Unis restant impactée par le conflit au Moyen-Orient avec un RevPAR en baisse de l'ordre de 20%
Environnement géopolitique incertain mentionné comme contexte de risque
Variation négative du RevPAR en Chine continuant sur le trimestre
Opportunities identified
Croissance dynamique de la division Luxe & Lifestyle avec RevPAR en hausse de 8,3%
Croissance nette du réseau de 3,0% et pipeline en croissance de 9,5% offrant perspectives d'expansion
Pipeline de plus de 273 000 chambres (1 628 hôtels) constituant un levier de croissance futur
Outlook / guidance
Expected EBITDA: 1 278 millions d'euros
Management commentary: For fiscal year 2026, Accor is revising the following outlook: [...] Recurring EBITDA in the range of €1,270 million to €1,285 million (previously "between €1,260 million and €1,285 million"), based on an expected negative €10 million foreign exchange impact for fiscal year 2026
The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.
Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.
