Accor Stock Climbs and Ranks Among the Strongest Gainers on the CAC 40
The hotel group is posting one of the best performances on the Paris stock exchange this afternoon, while the CAC 40 remains in the red. The momentum is driven by an upgraded rating from Morgan Stanley published this Friday, which raises the stock to "overweight" with a target of €55.
Morgan Stanley Upgrades to Overweight with a Target of €55, Implying 17% Upside Potential
The American bank upgraded its opinion on Accor from "market weight" to "overweight" this Friday, September 4, setting a price target of €55. Relative to the current price of €46.81, this upgrade implies an upside potential of approximately 17%. This move comes two days after the stock's rebound at the top of the CAC 40 on September 2, when Accor gained 2% following the launch of €380 million in convertible bonds maturing in 2032, intended for refinancing of the 2027 OCEANEs. Deutsche Bank also expressed a positive opinion in early September, according to available information for the recent period.
A Technical Setup Under Reconstruction, Between the 20-Day Moving Average Reclaimed and the 50-Day Moving Average Still Resistant
The stock is trading at €46.81 during the session and has regained altitude relative to its 20-day moving average, which stands at €46.35. The gap remains modest (+0.99%), but this upside break marks a change in posture compared to the September 1 session, when the stock had fallen back below its three moving averages. The 50-day moving average at €47.33 now represents the threshold to monitor: the price is still 1.10% below it, and this zone will constitute the next stage of potential technical consolidation.
The RSI at 48 remains perfectly neutral, consistent with a momentum that is rebuilding without excess. Furthermore, the VIX has fallen back to 14.06 during the session, compared to 15.20 the previous day, signaling a broadly serene market. At the release of Q1 2026 results (April 23, 2026), the company highlighted a pipeline of 260,000 rooms as an indicator of future growth, while mentioning a negative currency impact of €66 million over the period.
