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Last updated : 13/10/2026 - 13h27
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Hermès Stock Slides 2.5% and Approaches Four-Year Low

The Parisian leather goods maker retreats during trading, as the CAC 40 edges slightly higher. The stock finds itself at the bottom of the index, alongside other luxury stocks, following a fresh decline that pushes it further away from its moving averages.


Hermès Stock Slides 2.5% and Approaches Four-Year Low

Stock Trading 12.4% Below Its 50-Day Moving Average After a Quarter of Decline

Hermès falls 2.52% to €1,277.00, while the CAC 40 gains 0.27%. Over three months, the decline reaches 22.21%, and the price is now 12.40% below its 50-day MA, which stands at €1,457.79. The 200-day MA, at €1,714.79, is even further away. The support level at €1,262.50 is drawing closer: it is just over 1% from the current price, a level close to the four-year low of €1,260.00 recorded on October 5.

The session reflects a declining sector: LVMH falls 2.02% and Kering 2.60%. Kering has lost 13.01% over one month and LVMH 9.28%, trajectories similar to Hermès' (-8.75% over the same period). This parallel movement is an observation, not an explanation for today's movement.

Analyst Price Target of €1,623 versus Current Price of €1,277

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Research firm SBG Securities published a price target of €1,623 on October 12, with a buy rating. This target sits approximately 27% above the current price. This potential contrasts with the trend observed over the past year, during which the stock has lost 37.25%. Analyst ratings have moreover been downgraded several times in recent weeks.

In its latest half-year report, published on July 29, the group reported an unfavorable currency impact of over €360 million on first-half revenue, as well as a 4% decline in the Middle East. It also highlighted an acceleration in the second quarter in France, Japan, and the Middle East. The key level to watch remains the support at €1,262.50.



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The trend behind the prices · Euronext

Context

Period
  • Period: T2 2026
Key reported figures
  • Revenue: 4 094 millions d'euros
  • Quarterly revenue: 4 094 millions d'euros
  • Revenue growth: 4,8 %
Risks mentioned
  • Parfum et Beauté en recul de 9,5 % à taux constants au deuxième trimestre
  • Zone Autres (Moyen-Orient) encore en baisse de 2,4 % à taux constants
  • Effet de change négatif : Japon stable à taux courants malgré +12,3 % à taux constants
Opportunities identified
  • Accélération de la Maroquinerie-Sellerie (+10,2 %) au deuxième trimestre
  • Redressement progressif du Moyen-Orient soutenu par la clientèle locale
  • Reprise des flux touristiques et accélération en France (+6,2 %)

The information presented in this article is provided for informational purposes only and does not constitute an investment recommendation, an incentive to buy or sell a financial asset, or investment advice. Readers are invited to conduct their own research before making any decision.

Investments in the stock market involve risks, including the risk of capital loss. Past performance of an asset or market is no guarantee of future results. Any investment decision should be made taking into account your personal financial situation, objectives and risk tolerance.

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