Invibes Advertising: revenue down to €7.6 million in first half, net loss reduced to €0.6 million
Invibes Advertising published on September 29, 2026 first-half accounts marked by a sharp reduction in costs, particularly personnel expenses cut by nearly half.
While revenue continues to decline, the restructuring undertaken since 2025 results in a shift of net income toward equilibrium. In parallel, the group is beginning the commercial deployment of its Fusion platform on connected television.
Revenue declines to €7.6 million, France accounts for most of the decrease
In the first half of 2026, Invibes Advertising recorded consolidated revenue of €7.6 million, compared to €9.9 million a year earlier.
According to the company, this change remains mainly penalized by the French market, which accounts for nearly three-quarters of the decline in activity, in an advertising environment marked by selective budget arbitrages.
The scope of the first half of 2025 included operations in the United Arab Emirates, South Africa, the United States, Asia-Pacific, the Netherlands, Poland and Switzerland, progressively closed until summer 2025 to refocus the group on its six main European hubs (France, Spain, Germany, United Kingdom, Italy and Belgium).
Cost reduction brings net result to -€0.6 million
The geographic refocusing, workforce reduction and optimization of operational functions made it possible to adapt the cost structure to the level of activity.
Personnel expenses were cut in half, to €3.5 million compared to €6.7 million in the first half of 2025, while purchases and external charges fell to €4.8 million compared to €6.2 million.
Current EBITDA (REBITDA) stands at -€0.3 million, compared to -€2.1 million a year earlier, an improvement of €1.9 million. Operating income comes in at -€0.5 million (compared to -€3.2 million) and net income at -€0.6 million (compared to -€3.4 million). As of June 30, 2026, gross cash stands at €4.1 million and net cash at €1.8 million, compared to €4.8 million and €2.1 million respectively on December 31, 2025.
Fusion enters commercial deployment phase on connected television
Invibes is extending its generative artificial intelligence platform Fusion to connected television (CTV), a segment that the group presents as a medium-term growth driver.
According to the SRI e-pub Observatory cited by the company, video advertising investments increased by 15% in the first half of 2026 in France, while traditional display declined by 5%; CTV grew by 28% between the first half of 2024 and the first half of 2026, accounting for 51% of video in the first half of 2026.
The group has five initial CTV advertising products ready for deployment and announces the forthcoming launch of a first campaign with an audiovisual group, as well as the start of a collaboration with an international-scale audiovisual group. Commercial contributions are expected to come progressively from 2027 onwards. Furthermore, the company acknowledged the resignation of Philippe Houdouin from his mandate as director, effective immediately. The next publication, third quarter 2026 revenue, is scheduled for October 28, 2026.
