ISPD: Anagram Mexico, 31.5% of revenue, exposed to PepsiCo's decision
Communications and marketing group ISPD has clarified the exposure of its Mexican subsidiary Anagram to PepsiCo's decision to directly allocate its global media budget. This subsidiary has been dedicated to PepsiCo since 2010.
Anagram-PepsiCo contract affected by direct allocation
ISPD indicated on September 24, 2026 that the direct allocation by PepsiCo of its global media budget affects the contract between PepsiCo and Anagram Mexico, following information recently published in the press.
Anagram Mexico is ISPD's Mexican subsidiary, specifically dedicated to PepsiCo since 2010. The group is listed on Euronext Growth Paris under the code ALISP.
Exposure estimated at 31.5% of 2026 consolidated revenue
According to current estimates disclosed by the company, revenue generated by Anagram for 2026 represents 31.5% of ISPD's total consolidated revenue and 8% of gross margin.
ISPD clarifies that these figures constitute estimates for 2026.
2027 impact not assessable before end of negotiations
ISPD indicates that it is not possible to assess the impact on 2027 before the end of negotiations that the group is currently conducting with PepsiCo.
The group's next publication is scheduled for October 13, 2026, before market opening, with the results for the first half of 2026.
