JCDecaux: its activities would support more than 183,000 jobs worldwide
The out-of-home advertising group published on October 8, 2026 the results of a study entrusted to the Utopies firm, the third since 2019, whose methodology was audited by EY. According to this work, based on 2025 fiscal year data, JCDecaux's activities generated 7.3 billion euros of wealth creation worldwide, integrating direct, indirect and induced impacts.
Supported jobs: +53% in three years, +10% in France since 2022
According to the study, the number of jobs supported by the group's activities reaches nearly 183,460, an increase of 53% over three years compared to the previous assessment of approximately 120,000. Each direct JCDecaux job supports 14.4 additional jobs in the global economy. The group has 11,894 employees and indicates it is present in 79 countries as of December 31, 2025.
In France, the study records 16,150 supported jobs, up 10% compared to 2022, with each direct job supporting 4 others in the national economy. The wealth creation attributed to the group's activities in France reached 1.2 billion euros in 2025.
The press release indicates that 84% of purchases are made from companies or subsidiaries based in France and that 50% of purchases in France are made from SMEs. According to the same source, 66% of revenue is redistributed directly or indirectly to citizens.
A method covering 380 sectors, tied to the advertising-financed model
The Local Footprint tool, developed by Utopies, assessed the impact of the group's activities across 380 sectors based on monetary flows injected into the economy: purchases, value added, wages and taxes. The measured footprint aggregates direct impact (employees and value added), indirect impact related to the supply chain and induced impact through wages paid and taxes, via household consumption and public spending. The study covers all geographic areas where the group operates.
JCDecaux links these results to its model, which consists of financing public infrastructure and services through advertising, such as bus shelters, Morris columns, kiosks, automatic self-cleaning public toilets or bike-sharing systems. The group believes the study confirms "the uniqueness of its sustainable model".
Jean-Charles Decaux, chairman of the management board and co-chief executive officer, stated that these results "reaffirm JCDecaux's position as a sustainable partner of cities around the world". He added that this performance confirms "the capacity of our model to create value" for public partners, advertising clients and agencies, suppliers and citizens.
