KBC Mobile Tops International Global Benchmark Ranking by Sia
The Belgian banking group has outlined the positioning of its mobile application, presented as the cornerstone of its digital orientation.
This communication comes following the publication of Sia's annual Global Benchmark study, which ranks KBC Mobile at the top of its international comparison.
KBC presented KBC Mobile as the central pillar of its Digital First strategy, fifteen years after launching its application in 2011.
According to Johan Thijs, CEO of KBC Group, this orientation is built on a corporate culture that encourages initiative and experimentation. For David Moucheron, CEO of KBC Belgium, it demonstrates the international weight of the technology developed by the group.
The press release highlights an approach combining digital services and human support, summarized by the formula "digital when possible and personalized when necessary".
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The group detailed the role of its digital assistant Kate, described as the cornerstone of its data-driven approach.
According to KBC, Kate independently answers 8 out of 10 customer questions and supports 6.2 million customers in Belgium and key countries internationally. Since its launch, 106 million conversations have been initiated with the assistant.
KBC also highlighted its MyMobility and MyHome ecosystems, presented as services going beyond traditional banking and insurance activities.
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